Consumer Behaviour Books

Showing 1-50 of 192
Predictably Irrational: The Hidden Forces That Shape Our Decisions Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 13 times as consumer-behaviour)
avg rating 4.12 — 131,884 ratings — published 2008
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Alchemy: The Surprising Power of Ideas That Don't Make Sense Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 7 times as consumer-behaviour)
avg rating 4.21 — 9,194 ratings — published 2019
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Hooked: How to Build Habit-Forming Products Hooked: How to Build Habit-Forming Products (Hardcover)
by (shelved 5 times as consumer-behaviour)
avg rating 4.12 — 50,583 ratings — published 2013
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Thinking, Fast and Slow Thinking, Fast and Slow (Hardcover)
by (shelved 4 times as consumer-behaviour)
avg rating 4.17 — 597,772 ratings — published 2011
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The Choice Factory: 25 behavioural biases that influence what we buy The Choice Factory: 25 behavioural biases that influence what we buy (Paperback)
by (shelved 4 times as consumer-behaviour)
avg rating 4.10 — 1,595 ratings — published 2018
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Decoded: The Science Behind Why We Buy Decoded: The Science Behind Why We Buy (Kindle Edition)
by (shelved 4 times as consumer-behaviour)
avg rating 4.17 — 1,273 ratings — published 2013
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Influence: The Psychology of Persuasion Influence: The Psychology of Persuasion (Paperback)
by (shelved 4 times as consumer-behaviour)
avg rating 4.21 — 179,395 ratings — published 1984
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100 Things Every Designer Needs to Know About People 100 Things Every Designer Needs to Know About People (Paperback)
by (shelved 3 times as consumer-behaviour)
avg rating 4.09 — 6,282 ratings — published 2011
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 3 times as consumer-behaviour)
avg rating 3.81 — 4,382 ratings — published 2011
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Buyology: Truth and Lies About Why We Buy Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 3 times as consumer-behaviour)
avg rating 3.76 — 14,378 ratings — published 2008
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Consumer Behavior: Buying, Having and Being Consumer Behavior: Buying, Having and Being (Hardcover)
by (shelved 3 times as consumer-behaviour)
avg rating 3.87 — 400 ratings — published 1992
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Why We Buy: The Science of Shopping Why We Buy: The Science of Shopping (Paperback)
by (shelved 3 times as consumer-behaviour)
avg rating 3.88 — 13,515 ratings — published 1999
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Nudge: Improving Decisions About Health, Wealth, and Happiness Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
by (shelved 3 times as consumer-behaviour)
avg rating 3.84 — 95,478 ratings — published 2008
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The Illusion of Choice: 16 ½ psychological biases that influence what we buy The Illusion of Choice: 16 ½ psychological biases that influence what we buy (Paperback)
by (shelved 2 times as consumer-behaviour)
avg rating 3.95 — 444 ratings — published
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Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands (Paperback)
by (shelved 2 times as consumer-behaviour)
avg rating 4.25 — 83 ratings — published
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Rory Sutherland: The Wiki Man Rory Sutherland: The Wiki Man (Kindle Edition)
by (shelved 2 times as consumer-behaviour)
avg rating 4.17 — 133 ratings — published 2011
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The Design of Everyday Things The Design of Everyday Things (Paperback)
by (shelved 2 times as consumer-behaviour)
avg rating 4.15 — 48,044 ratings — published 1988
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The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future (Hardcover)
by (shelved 2 times as consumer-behaviour)
avg rating 3.89 — 11,980 ratings — published 2016
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The Art of Choosing The Art of Choosing (Hardcover)
by (shelved 2 times as consumer-behaviour)
avg rating 3.83 — 6,786 ratings — published 1989
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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Hardcover)
by (shelved 2 times as consumer-behaviour)
avg rating 3.82 — 488 ratings — published 2009
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How We Decide How We Decide (Hardcover)
by (shelved 2 times as consumer-behaviour)
avg rating 3.85 — 41,638 ratings — published 2009
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Consumer Behavior Consumer Behavior (Hardcover)
by (shelved 2 times as consumer-behaviour)
avg rating 4.00 — 289 ratings — published 1978
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Call of the Mall: The Geography of Shopping Call of the Mall: The Geography of Shopping (Paperback)
by (shelved 2 times as consumer-behaviour)
avg rating 3.63 — 1,083 ratings — published 2004
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Contagious: Why Things Catch On Contagious: Why Things Catch On (Hardcover)
by (shelved 2 times as consumer-behaviour)
avg rating 3.98 — 33,476 ratings — published 2013
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Competing Against Luck Competing Against Luck (ebook)
by (shelved 2 times as consumer-behaviour)
avg rating 4.15 — 6,062 ratings — published 2016
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Consumer Behavior and Marketing Strategy : By J. Paul Peter, Jerry C. Olson (McGraw-Hill/Irwin Series in Marketing) Consumer Behavior and Marketing Strategy : By J. Paul Peter, Jerry C. Olson (McGraw-Hill/Irwin Series in Marketing)
by (shelved 2 times as consumer-behaviour)
avg rating 3.64 — 78 ratings — published 1987
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The Power of Habit: Why We Do What We Do in Life and Business The Power of Habit: Why We Do What We Do in Life and Business (Hardcover)
by (shelved 2 times as consumer-behaviour)
avg rating 4.13 — 567,536 ratings — published 2012
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Drive: The Surprising Truth About What Motivates Us Drive: The Surprising Truth About What Motivates Us (Hardcover)
by (shelved 2 times as consumer-behaviour)
avg rating 3.95 — 126,176 ratings — published 2009
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Unthinking: The Surprising Forces Behind What We Buy Unthinking: The Surprising Forces Behind What We Buy (Hardcover)
by (shelved 2 times as consumer-behaviour)
avg rating 3.46 — 355 ratings — published 2011
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Sources of Power: How People Make Decisions Sources of Power: How People Make Decisions (Paperback)
by (shelved 1 time as consumer-behaviour)
avg rating 3.97 — 3,015 ratings — published 1998
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The Half-life of Facts: Why Everything We Know Has an Expiration Date The Half-life of Facts: Why Everything We Know Has an Expiration Date (Hardcover)
by (shelved 1 time as consumer-behaviour)
avg rating 3.59 — 1,471 ratings — published 2012
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Ultra-Processed People: Why We Can't Stop Eating Food That Isn't Food Ultra-Processed People: Why We Can't Stop Eating Food That Isn't Food (Paperback)
by (shelved 1 time as consumer-behaviour)
avg rating 4.38 — 46,681 ratings — published 2023
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The True Believer: Thoughts on the Nature of Mass Movements The True Believer: Thoughts on the Nature of Mass Movements (Paperback)
by (shelved 1 time as consumer-behaviour)
avg rating 4.19 — 12,120 ratings — published 1951
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A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade (Kindle Edition)
by (shelved 1 time as consumer-behaviour)
avg rating 3.81 — 162 ratings — published 2025
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Setting the Table: The Transforming Power of Hospitality in Business Setting the Table: The Transforming Power of Hospitality in Business (Hardcover)
by (shelved 1 time as consumer-behaviour)
avg rating 4.04 — 9,550 ratings — published 2006
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Bottlenecks: Aligning UX Design with User Psychology Bottlenecks: Aligning UX Design with User Psychology (Paperback)
by (shelved 1 time as consumer-behaviour)
avg rating 4.14 — 176 ratings — published
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The Signal and the Noise: Why So Many Predictions Fail—But Some Don't The Signal and the Noise: Why So Many Predictions Fail—But Some Don't (Hardcover)
by (shelved 1 time as consumer-behaviour)
avg rating 3.97 — 52,654 ratings — published 2012
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Summary: Influence: The Psychology of Persuasion (Influence, The Psychology of Persuasion, Robert B. Cialdini) Summary: Influence: The Psychology of Persuasion (Influence, The Psychology of Persuasion, Robert B. Cialdini)
by (shelved 1 time as consumer-behaviour)
avg rating 4.06 — 17 ratings — published 2014
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Read Your Mind: Proven Habits for Success from the World's Greatest Mentalist Read Your Mind: Proven Habits for Success from the World's Greatest Mentalist (Hardcover)
by (shelved 1 time as consumer-behaviour)
avg rating 3.49 — 1,280 ratings — published
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Lemon. How the advertising brain turned sour Lemon. How the advertising brain turned sour (Paperback)
by (shelved 1 time as consumer-behaviour)
avg rating 4.23 — 48 ratings — published 2019
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Look Out Look Out (Paperback)
by (shelved 1 time as consumer-behaviour)
avg rating 4.50 — 16 ratings — published
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Lilliput Land: How Small is Driving India's Mega Consumption Story Lilliput Land: How Small is Driving India's Mega Consumption Story (Kindle Edition)
by (shelved 1 time as consumer-behaviour)
avg rating 3.65 — 88 ratings — published
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Inside the Nudge Unit: How Small Changes Can Make a Big Difference Inside the Nudge Unit: How Small Changes Can Make a Big Difference (Kindle Edition)
by (shelved 1 time as consumer-behaviour)
avg rating 3.98 — 1,039 ratings — published 2015
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AI 2041: Ten Visions for Our Future AI 2041: Ten Visions for Our Future (Hardcover)
by (shelved 1 time as consumer-behaviour)
avg rating 3.83 — 5,728 ratings — published 2021
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Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives (Hardcover)
by (shelved 1 time as consumer-behaviour)
avg rating 3.74 — 4,111 ratings — published 2008
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Irrational Loyalty: Building a Brand That Thrives in Turbulent Times Irrational Loyalty: Building a Brand That Thrives in Turbulent Times (Kindle Edition)
by (shelved 1 time as consumer-behaviour)
avg rating 3.69 — 36 ratings — published
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Consumer Behavior Consumer Behavior (Hardcover)
by (shelved 1 time as consumer-behaviour)
avg rating 4.22 — 55 ratings — published 2000
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Strategy of Desire: History of Advertising : 40 Major Books in Facsimile Strategy of Desire: History of Advertising : 40 Major Books in Facsimile (Hardcover)
by (shelved 1 time as consumer-behaviour)
avg rating 4.00 — 36 ratings — published 1960
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Priceless: The Myth of Fair Value (and How to Take Advantage of It) Priceless: The Myth of Fair Value (and How to Take Advantage of It)
by (shelved 1 time as consumer-behaviour)
avg rating 3.82 — 1,972 ratings — published 2010
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Amusing Ourselves to Death: Public Discourse in the Age of Show Business Amusing Ourselves to Death: Public Discourse in the Age of Show Business (Paperback)
by (shelved 1 time as consumer-behaviour)
avg rating 4.17 — 39,537 ratings — published 1985
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“Pursuing a task to completion can influence people to continue all sorts of behaviors. Surprisingly, we even pursue these rewards when we don't outwardly appear to enjoy them.”
Ryan Hoover, Hooked: How to Build Habit-Forming Products

Abhijit Naskar
“It's not enough to be just a consumer, you gotta be a conscious consumer, otherwise there is no difference between a consumer and a slave.”
Abhijit Naskar, Mucize Misafir Merhaba: The Peace Testament

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