Consumer Behaviour Books

Showing 1-50 of 189
Predictably Irrational: The Hidden Forces That Shape Our Decisions Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 12 times as consumer-behaviour)
avg rating 4.12 — 131,444 ratings — published 2008
Rate this book
Clear rating
Alchemy: The Surprising Power of Ideas That Don't Make Sense Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 6 times as consumer-behaviour)
avg rating 4.21 — 9,000 ratings — published 2019
Rate this book
Clear rating
Hooked: How to Build Habit-Forming Products Hooked: How to Build Habit-Forming Products (Hardcover)
by (shelved 5 times as consumer-behaviour)
avg rating 4.12 — 50,240 ratings — published 2013
Rate this book
Clear rating
Thinking, Fast and Slow Thinking, Fast and Slow (Hardcover)
by (shelved 4 times as consumer-behaviour)
avg rating 4.17 — 592,464 ratings — published 2011
Rate this book
Clear rating
Decoded: The Science Behind Why We Buy Decoded: The Science Behind Why We Buy (Kindle Edition)
by (shelved 4 times as consumer-behaviour)
avg rating 4.18 — 1,267 ratings — published 2013
Rate this book
Clear rating
Influence: The Psychology of Persuasion Influence: The Psychology of Persuasion (Paperback)
by (shelved 4 times as consumer-behaviour)
avg rating 4.21 — 177,975 ratings — published 1984
Rate this book
Clear rating
The Choice Factory: 25 behavioural biases that influence what we buy The Choice Factory: 25 behavioural biases that influence what we buy (Paperback)
by (shelved 3 times as consumer-behaviour)
avg rating 4.11 — 1,574 ratings — published 2018
Rate this book
Clear rating
100 Things Every Designer Needs to Know About People 100 Things Every Designer Needs to Know About People (Paperback)
by (shelved 3 times as consumer-behaviour)
avg rating 4.09 — 6,265 ratings — published 2011
Rate this book
Clear rating
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 3 times as consumer-behaviour)
avg rating 3.81 — 4,375 ratings — published 2011
Rate this book
Clear rating
Buyology: Truth and Lies About Why We Buy Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 3 times as consumer-behaviour)
avg rating 3.76 — 14,330 ratings — published 2008
Rate this book
Clear rating
Consumer Behavior: Buying, Having and Being Consumer Behavior: Buying, Having and Being (Hardcover)
by (shelved 3 times as consumer-behaviour)
avg rating 3.87 — 397 ratings — published 1992
Rate this book
Clear rating
Why We Buy: The Science of Shopping Why We Buy: The Science of Shopping (Paperback)
by (shelved 3 times as consumer-behaviour)
avg rating 3.88 — 13,495 ratings — published 1999
Rate this book
Clear rating
Nudge: Improving Decisions About Health, Wealth, and Happiness Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
by (shelved 3 times as consumer-behaviour)
avg rating 3.84 — 95,019 ratings — published 2008
Rate this book
Clear rating
Rory Sutherland: The Wiki Man Rory Sutherland: The Wiki Man (Kindle Edition)
by (shelved 2 times as consumer-behaviour)
avg rating 4.17 — 132 ratings — published 2011
Rate this book
Clear rating
The Design of Everyday Things The Design of Everyday Things (Paperback)
by (shelved 2 times as consumer-behaviour)
avg rating 4.15 — 47,753 ratings — published 1988
Rate this book
Clear rating
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future (Hardcover)
by (shelved 2 times as consumer-behaviour)
avg rating 3.89 — 11,968 ratings — published 2016
Rate this book
Clear rating
The Art of Choosing The Art of Choosing (Hardcover)
by (shelved 2 times as consumer-behaviour)
avg rating 3.83 — 6,778 ratings — published 1989
Rate this book
Clear rating
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Hardcover)
by (shelved 2 times as consumer-behaviour)
avg rating 3.81 — 485 ratings — published 2009
Rate this book
Clear rating
How We Decide How We Decide (Hardcover)
by (shelved 2 times as consumer-behaviour)
avg rating 3.85 — 41,571 ratings — published 2009
Rate this book
Clear rating
Consumer Behavior Consumer Behavior (Hardcover)
by (shelved 2 times as consumer-behaviour)
avg rating 4.00 — 288 ratings — published 1978
Rate this book
Clear rating
Call of the Mall: The Geography of Shopping Call of the Mall: The Geography of Shopping (Paperback)
by (shelved 2 times as consumer-behaviour)
avg rating 3.63 — 1,081 ratings — published 2004
Rate this book
Clear rating
Contagious: Why Things Catch On Contagious: Why Things Catch On (Hardcover)
by (shelved 2 times as consumer-behaviour)
avg rating 3.98 — 33,283 ratings — published 2013
Rate this book
Clear rating
Competing Against Luck Competing Against Luck (ebook)
by (shelved 2 times as consumer-behaviour)
avg rating 4.15 — 6,018 ratings — published 2016
Rate this book
Clear rating
Consumer Behavior and Marketing Strategy : By J. Paul Peter, Jerry C. Olson (McGraw-Hill/Irwin Series in Marketing) Consumer Behavior and Marketing Strategy : By J. Paul Peter, Jerry C. Olson (McGraw-Hill/Irwin Series in Marketing)
by (shelved 2 times as consumer-behaviour)
avg rating 3.64 — 78 ratings — published 1987
Rate this book
Clear rating
The Power of Habit: Why We Do What We Do in Life and Business The Power of Habit: Why We Do What We Do in Life and Business (Hardcover)
by (shelved 2 times as consumer-behaviour)
avg rating 4.13 — 564,654 ratings — published 2012
Rate this book
Clear rating
Drive: The Surprising Truth About What Motivates Us Drive: The Surprising Truth About What Motivates Us (Hardcover)
by (shelved 2 times as consumer-behaviour)
avg rating 3.95 — 125,791 ratings — published 2009
Rate this book
Clear rating
Unthinking: The Surprising Forces Behind What We Buy Unthinking: The Surprising Forces Behind What We Buy (Hardcover)
by (shelved 2 times as consumer-behaviour)
avg rating 3.46 — 355 ratings — published 2011
Rate this book
Clear rating
The Illusion of Choice: 16 ½ psychological biases that influence what we buy The Illusion of Choice: 16 ½ psychological biases that influence what we buy (Paperback)
by (shelved 1 time as consumer-behaviour)
avg rating 3.99 — 396 ratings — published
Rate this book
Clear rating
The True Believer: Thoughts on the Nature of Mass Movements The True Believer: Thoughts on the Nature of Mass Movements (Paperback)
by (shelved 1 time as consumer-behaviour)
avg rating 4.19 — 12,010 ratings — published 1951
Rate this book
Clear rating
A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade (Kindle Edition)
by (shelved 1 time as consumer-behaviour)
avg rating 3.81 — 144 ratings — published 2025
Rate this book
Clear rating
Setting the Table: The Transforming Power of Hospitality in Business Setting the Table: The Transforming Power of Hospitality in Business (Hardcover)
by (shelved 1 time as consumer-behaviour)
avg rating 4.04 — 9,432 ratings — published 2006
Rate this book
Clear rating
Bottlenecks: Aligning UX Design with User Psychology Bottlenecks: Aligning UX Design with User Psychology (Paperback)
by (shelved 1 time as consumer-behaviour)
avg rating 4.14 — 175 ratings — published
Rate this book
Clear rating
The Signal and the Noise: Why So Many Predictions Fail—But Some Don't The Signal and the Noise: Why So Many Predictions Fail—But Some Don't (Hardcover)
by (shelved 1 time as consumer-behaviour)
avg rating 3.97 — 52,515 ratings — published 2012
Rate this book
Clear rating
Summary: Influence: The Psychology of Persuasion (Influence, The Psychology of Persuasion, Robert B. Cialdini) Summary: Influence: The Psychology of Persuasion (Influence, The Psychology of Persuasion, Robert B. Cialdini)
by (shelved 1 time as consumer-behaviour)
avg rating 4.06 — 16 ratings — published 2014
Rate this book
Clear rating
Read Your Mind: Proven Habits for Success from the World's Greatest Mentalist Read Your Mind: Proven Habits for Success from the World's Greatest Mentalist (Hardcover)
by (shelved 1 time as consumer-behaviour)
avg rating 3.50 — 976 ratings — published
Rate this book
Clear rating
Lemon. How the advertising brain turned sour Lemon. How the advertising brain turned sour (Paperback)
by (shelved 1 time as consumer-behaviour)
avg rating 4.23 — 48 ratings — published 2019
Rate this book
Clear rating
Look Out Look Out (Paperback)
by (shelved 1 time as consumer-behaviour)
avg rating 4.50 — 16 ratings — published
Rate this book
Clear rating
Lilliput Land: How Small is Driving India's Mega Consumption Story Lilliput Land: How Small is Driving India's Mega Consumption Story (Kindle Edition)
by (shelved 1 time as consumer-behaviour)
avg rating 3.67 — 86 ratings — published
Rate this book
Clear rating
Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands (Paperback)
by (shelved 1 time as consumer-behaviour)
avg rating 4.21 — 61 ratings — published
Rate this book
Clear rating
Inside the Nudge Unit: How Small Changes Can Make a Big Difference Inside the Nudge Unit: How Small Changes Can Make a Big Difference (Kindle Edition)
by (shelved 1 time as consumer-behaviour)
avg rating 3.98 — 1,034 ratings — published 2015
Rate this book
Clear rating
AI 2041: Ten Visions for Our Future AI 2041: Ten Visions for Our Future (Hardcover)
by (shelved 1 time as consumer-behaviour)
avg rating 3.83 — 5,637 ratings — published 2021
Rate this book
Clear rating
Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives (Hardcover)
by (shelved 1 time as consumer-behaviour)
avg rating 3.74 — 4,108 ratings — published 2008
Rate this book
Clear rating
Irrational Loyalty: Building a Brand That Thrives in Turbulent Times Irrational Loyalty: Building a Brand That Thrives in Turbulent Times (Kindle Edition)
by (shelved 1 time as consumer-behaviour)
avg rating 3.74 — 35 ratings — published
Rate this book
Clear rating
Consumer Behavior Consumer Behavior (Hardcover)
by (shelved 1 time as consumer-behaviour)
avg rating 4.22 — 55 ratings — published 2000
Rate this book
Clear rating
Strategy of Desire: History of Advertising : 40 Major Books in Facsimile Strategy of Desire: History of Advertising : 40 Major Books in Facsimile (Hardcover)
by (shelved 1 time as consumer-behaviour)
avg rating 4.00 — 36 ratings — published 1960
Rate this book
Clear rating
Priceless: The Myth of Fair Value (and How to Take Advantage of It) Priceless: The Myth of Fair Value (and How to Take Advantage of It)
by (shelved 1 time as consumer-behaviour)
avg rating 3.82 — 1,969 ratings — published 2010
Rate this book
Clear rating
Amusing Ourselves to Death: Public Discourse in the Age of Show Business Amusing Ourselves to Death: Public Discourse in the Age of Show Business (Paperback)
by (shelved 1 time as consumer-behaviour)
avg rating 4.17 — 38,862 ratings — published 1985
Rate this book
Clear rating
The Status Game: On Human Life and How to Play It The Status Game: On Human Life and How to Play It (Kindle Edition)
by (shelved 1 time as consumer-behaviour)
avg rating 4.12 — 3,379 ratings — published
Rate this book
Clear rating
Practical Empathy Practical Empathy (ebook)
by (shelved 1 time as consumer-behaviour)
avg rating 3.82 — 320 ratings — published 2015
Rate this book
Clear rating
Understanding Michael Porter: The Essential Guide to Competition and Strategy Understanding Michael Porter: The Essential Guide to Competition and Strategy (Kindle Edition)
by (shelved 1 time as consumer-behaviour)
avg rating 4.29 — 3,402 ratings — published 2011
Rate this book
Clear rating


“The more users invest time and effort into a product or service, the more they value it. In fact, there is ample evidence to suggest that our labor leads to love”
Ryan Hoover, Hooked: How to Build Habit-Forming Products

“With both Pinterest and Instagram, tiny teams generated huge value - not by cracking hard technical challenges, but by solving common interaction problems”
Ryan Hoover, Hooked: How to Build Habit-Forming Products

More quotes...