Consumer Behaviour


Predictably Irrational: The Hidden Forces That Shape Our Decisions
Alchemy: The Surprising Power of Ideas That Don't Make Sense
The Choice Factory: 25 behavioural biases that influence what we buy
Hooked: How to Build Habit-Forming Products
Decoded: The Science Behind Why We Buy
Influence: The Psychology of Persuasion
Thinking, Fast and Slow
100 Things Every Designer Needs to Know About People
Buyology: Truth and Lies About Why We Buy
Why We Buy: The Science of Shopping
The Illusion of Choice: 16½ psychological biases that influence what we buy
Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands
Rory Sutherland: The Wiki Man
The Design of Everyday Things
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
Abhijit Naskar
It's not enough to be just a consumer, you gotta be a conscious consumer, otherwise there is no difference between a consumer and a slave. ...more
Abhijit Naskar, Mucize Misafir Merhaba: The Peace Testament

The reward of the self are fueled by "intrinsic motivation" as highlighted by the work of Edward Deci and Richard Ryan. Their self-determination theory espouses that people desire, among other things, to gain a sense of competency. Adding an element of mystery to this goal makes the pursuit all the more enticing. ...more
Ryan Hoover, Hooked: How to Build Habit-Forming Products

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