Consumer Behaviour


Predictably Irrational: The Hidden Forces That Shape Our Decisions
Alchemy: The Surprising Power of Ideas That Don't Make Sense
Hooked: How to Build Habit-Forming Products
Thinking, Fast and Slow
Decoded: The Science Behind Why We Buy
Influence: The Psychology of Persuasion
The Choice Factory: 25 behavioural biases that influence what we buy
100 Things Every Designer Needs to Know About People
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Buyology: Truth and Lies About Why We Buy
Consumer Behavior: Buying, Having and Being
Why We Buy: The Science of Shopping
Nudge: Improving Decisions About Health, Wealth, and Happiness
Rory Sutherland: The Wiki Man
The Design of Everyday Things
Where new technologies suddenly make a behavior easier, new possibilities are born
Ryan Hoover, Hooked: How to Build Habit-Forming Products

The more users invest time and effort into a product or service, the more they value it. In fact, there is ample evidence to suggest that our labor leads to love
Ryan Hoover, Hooked: How to Build Habit-Forming Products

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