Consumer Behaviour


Predictably Irrational: The Hidden Forces That Shape Our Decisions
Alchemy: The Surprising Power of Ideas That Don't Make Sense
Hooked: How to Build Habit-Forming Products
Thinking, Fast and Slow
The Choice Factory: 25 behavioural biases that influence what we buy
Decoded: The Science Behind Why We Buy
Influence: The Psychology of Persuasion
100 Things Every Designer Needs to Know About People
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Buyology: Truth and Lies About Why We Buy
Consumer Behavior: Buying, Having and Being
Why We Buy: The Science of Shopping
Nudge: Improving Decisions About Health, Wealth, and Happiness
The Illusion of Choice: 16 ½ psychological biases that influence what we buy
Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands
Abhijit Naskar
It's not enough to be just a consumer, you gotta be a conscious consumer, otherwise there is no difference between a consumer and a slave. ...more
Abhijit Naskar, Mucize Misafir Merhaba: The Peace Testament

With both Pinterest and Instagram, tiny teams generated huge value - not by cracking hard technical challenges, but by solving common interaction problems
Ryan Hoover, Hooked: How to Build Habit-Forming Products

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