Mass Communication Books

Showing 1-50 of 136
Mass Communication in India, Fifth Edition Mass Communication in India, Fifth Edition (Paperback)
by (shelved 7 times as mass-communication)
avg rating 3.85 — 202 ratings — published 1999
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Mass Communication: Principles and Concepts Mass Communication: Principles and Concepts (Kindle Edition)
by (shelved 4 times as mass-communication)
avg rating 4.12 — 32 ratings — published
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Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 DVD-ROM Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 DVD-ROM (Unknown Binding)
by (shelved 3 times as mass-communication)
avg rating 3.51 — 187 ratings — published 2000
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Media Control: The Spectacular Achievements of Propaganda Media Control: The Spectacular Achievements of Propaganda (Paperback)
by (shelved 2 times as mass-communication)
avg rating 4.02 — 8,577 ratings — published 1995
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The Media Of Mass Communication The Media Of Mass Communication (Paperback)
by (shelved 2 times as mass-communication)
avg rating 3.29 — 101 ratings — published 1990
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Propaganda and the Public Mind Propaganda and the Public Mind (Paperback)
by (shelved 2 times as mass-communication)
avg rating 4.06 — 1,268 ratings — published 1998
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The Dynamics of Mass Communication 1994 (McGraw-Hill Series in Communication) The Dynamics of Mass Communication 1994 (McGraw-Hill Series in Communication)
by (shelved 2 times as mass-communication)
avg rating 3.76 — 131 ratings — published 1990
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ISE A First Look at Communication Theory ISE A First Look at Communication Theory (Paperback)
by (shelved 1 time as mass-communication)
avg rating 4.00 — 7 ratings — published
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The Future of the Library: From Electric Media to Digital Media (Understanding Media Ecology) The Future of the Library: From Electric Media to Digital Media (Understanding Media Ecology)
by (shelved 1 time as mass-communication)
avg rating 4.14 — 7 ratings — published
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Fame Fame (Kindle Edition)
by (shelved 1 time as mass-communication)
avg rating 3.11 — 797 ratings — published
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Hardcover)
by (shelved 1 time as mass-communication)
avg rating 3.91 — 878 ratings — published 2010
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Хармония в рекламната комуникация (много презаредена) Хармония в рекламната комуникация (много презаредена)
by (shelved 1 time as mass-communication)
avg rating 3.22 — 58 ratings — published 2000
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أخلاقيات العمل الإعلامي أخلاقيات العمل الإعلامي
by (shelved 1 time as mass-communication)
avg rating 4.18 — 11 ratings — published 2012
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Теории за масовата комуникация Теории за масовата комуникация (Unknown Binding)
by (shelved 1 time as mass-communication)
avg rating 3.40 — 5 ratings — published 2004
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PR - Технологията на успеха PR - Технологията на успеха (Hardcover)
by (shelved 1 time as mass-communication)
avg rating 3.18 — 44 ratings — published 2006
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End of Advertising as We Know It End of Advertising as We Know It (Paperback)
by (shelved 1 time as mass-communication)
avg rating 3.62 — 165 ratings — published 2002
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The One to One Future The One to One Future (Paperback)
by (shelved 1 time as mass-communication)
avg rating 3.95 — 107 ratings — published 1993
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Breakthrough Advertising Breakthrough Advertising (Hardcover)
by (shelved 1 time as mass-communication)
avg rating 4.54 — 1,075 ratings — published 1966
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Morale: First Line of Defense? Morale: First Line of Defense? (Hardcover)
by (shelved 1 time as mass-communication)
avg rating 4.00 — 6 ratings — published 1941
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Book Launch Blueprint: The Step-by-Step Guide to a Bestselling Launch Book Launch Blueprint: The Step-by-Step Guide to a Bestselling Launch (Kindle Edition)
by (shelved 1 time as mass-communication)
avg rating 4.46 — 306 ratings — published
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Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book (Paperback)
by (shelved 1 time as mass-communication)
avg rating 4.14 — 1,603 ratings — published 2013
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The Engineering of Consent The Engineering of Consent (Paperback)
by (shelved 1 time as mass-communication)
avg rating 3.81 — 77 ratings — published 1955
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Crystallizing Public Opinion Crystallizing Public Opinion (Paperback)
by (shelved 1 time as mass-communication)
avg rating 3.79 — 896 ratings — published 1923
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Public Relations Public Relations (Hardcover)
by (shelved 1 time as mass-communication)
avg rating 3.98 — 174 ratings — published 1952
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Propaganda Propaganda (Paperback)
by (shelved 1 time as mass-communication)
avg rating 3.74 — 8,729 ratings — published 1928
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Dynamics of Mass Communication Theory and Practice Dynamics of Mass Communication Theory and Practice (Paperback)
by (shelved 1 time as mass-communication)
avg rating 4.21 — 14 ratings — published
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Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business (Kindle Edition)
by (shelved 1 time as mass-communication)
avg rating 4.12 — 1,549 ratings — published
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Oversubscribed: How to Get People Lining Up to Do Business with You Oversubscribed: How to Get People Lining Up to Do Business with You (Kindle Edition)
by (shelved 1 time as mass-communication)
avg rating 4.20 — 2,310 ratings — published 2015
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From Cliche to Archetype From Cliche to Archetype (Hardcover)
by (shelved 1 time as mass-communication)
avg rating 3.95 — 58 ratings — published 1970
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Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
by (shelved 1 time as mass-communication)
avg rating 3.99 — 942 ratings — published 2012
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DotCom Secrets: The Underground Playbook for Growing Your Company Online DotCom Secrets: The Underground Playbook for Growing Your Company Online (Kindle Edition)
by (shelved 1 time as mass-communication)
avg rating 4.23 — 6,300 ratings — published 2011
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APE: Author, Publisher, Entrepreneur. How to Publish a Book APE: Author, Publisher, Entrepreneur. How to Publish a Book (ebook)
by (shelved 1 time as mass-communication)
avg rating 4.17 — 2,675 ratings — published 2012
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 1 time as mass-communication)
avg rating 4.06 — 22,156 ratings — published 1993
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The Brand Gap The Brand Gap (Paperback)
by (shelved 1 time as mass-communication)
avg rating 3.99 — 5,485 ratings — published 2003
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Now Is Not the Time to Panic Now Is Not the Time to Panic (Hardcover)
by (shelved 1 time as mass-communication)
avg rating 3.68 — 62,811 ratings — published 2022
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The Culture of Narcissism: American Life in An Age of Diminishing Expectations The Culture of Narcissism: American Life in An Age of Diminishing Expectations (Paperback)
by (shelved 1 time as mass-communication)
avg rating 3.96 — 4,204 ratings — published 1978
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سيكولوجية فنون الأداء سيكولوجية فنون الأداء (Paperback)
by (shelved 1 time as mass-communication)
avg rating 3.64 — 33 ratings — published 1985
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The Perfect Crime The Perfect Crime (Paperback)
by (shelved 1 time as mass-communication)
avg rating 3.88 — 573 ratings — published 1995
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by (shelved 1 time as mass-communication)
avg rating 3.88 — 16,231 ratings — published 2005
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Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience (Kindle Edition)
by (shelved 1 time as mass-communication)
avg rating 4.59 — 157 ratings — published
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover)
by (shelved 1 time as mass-communication)
avg rating 4.14 — 925 ratings — published
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Understanding Media: The Extensions of Man Understanding Media: The Extensions of Man (Paperback)
by (shelved 1 time as mass-communication)
avg rating 4.10 — 4,089 ratings — published 1964
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Handbook Of Journalism And Mass Communication Handbook Of Journalism And Mass Communication (Paperback)
by (shelved 1 time as mass-communication)
avg rating 4.00 — 6 ratings — published
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Amar Jiban (My Life) Amar Jiban (My Life)
by (shelved 1 time as mass-communication)
avg rating 3.66 — 126 ratings — published 1876
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Crush It!: Why Now Is the Time to Cash In on Your Passion Crush It!: Why Now Is the Time to Cash In on Your Passion (Hardcover)
by (shelved 1 time as mass-communication)
avg rating 3.87 — 33,398 ratings — published 2001
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The Process and Effects of Mass Communication The Process and Effects of Mass Communication (Hardcover)
by (shelved 1 time as mass-communication)
avg rating 3.88 — 8 ratings — published 1971
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Mass Communication: An Indian Perspective Mass Communication: An Indian Perspective (Hardcover)
by (shelved 1 time as mass-communication)
avg rating 4.00 — 1 rating — published
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Contagious: Why Things Catch On Contagious: Why Things Catch On (Hardcover)
by (shelved 1 time as mass-communication)
avg rating 3.98 — 32,647 ratings — published 2013
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Aldous Huxley
“In regard to propaganda the early advocates of universal literacy and a free press envisaged only two possibilities: the propaganda might be true, or it might be false. They did not foresee what in fact has happened, above all in our Western capitalist democracies—the development of a vast mass communications industry, concerned in the main neither with the true nor the false, but with the unreal, the more or less totally irrelevant. In a word, they failed to take into account man's almost infinite appetite for distractions.”
Aldous Huxley, Brave New World Revisited

Rollo May
“Mass communication--wonder as it may be technologically and something to be appreciated and valued--presents us wit a serious daner, the danger of conformism, due to the fact that we all view the same things at the same time in all the cities of the country. (p. 73)”
Rollo May, The Courage to Create

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