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APE: Author, Publisher, Entrepreneur. How to Publish a Book

4.16  ·  Rating details ·  2,619 ratings  ·  406 reviews
In 2011 the publisher of one of my books Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”

With Shawn Welch, a tech wizard, I wrote AP
ebook, 1.0, 300 pages
Published December 10th 2012 by Nononina Press (first published December 4th 2012)
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Average rating 4.16  · 
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 ·  2,619 ratings  ·  406 reviews

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Bill Peschel
Jan 25, 2013 rated it did not like it
As a writer who has a book in each camp ─ professional and self-published ─ I picked up a Netgalley version of “APE” hoping to learn more about the process and to pick up some good tips. By the time I reached the book’s end, I had three pages of notes and a pounding headache.

“APE” ─ short for Author, Publisher and Entrepreneur ─ is Guy Kawasaki’s guide to all three aspects of the process. Each deserves a book in itself, so trying to cram all that into one is a major challenge, one that co-writer
J.F. Penn
Dec 13, 2012 rated it really liked it
Shelves: entrepreneur
Most books on self-publishing focus on the publishing side of things, but this book does a great job of explaining the entrepreneurial angle as well, which many authors lack (and often have no desire to investigate!)

I particularly liked:
* "artisanal" publishing as reframing the self-publishing stigma as hand-made carefully, with love, instead of mass-produced
* the positive focus on self-publishers/ indie authors as empowered and steering their own ship, determining their own fate - that's the
Gisela Hausmann
Feb 05, 2017 rated it it was ok
Full disclosure - I am a huge fan of Steve Jobs' work and life philosophy, so it can't be a surprise that I read his former chief evangelist Guy Kawasaki's book APE. However, I wasn't all happy.

The book starts great. I thought that particularly the chapter "Should You Write a Book?" is extremely important; also I haven't seen an elaboration of this kind in any other book. In the editing section, I loved Kawasaki's tip "Read it out loud. Read your book to yourself or, even better, read it to some
Aug 18, 2015 rated it really liked it
Guy Kawasaki is very straight forward and the end of his book description sums up the book well when he advises to look elsewhere if you want a "get rich quick" type book. That statement alone is the main reason I decided to read his book. He gives you the hard facts of how difficult it is to become a successful self published author. By successful I'm referring to a commercial success, as in, many copies sold in a short amount of time with less money spent on marketing than earned in royalties. ...more
Kenya Wright
Dec 15, 2012 rated it really liked it
I believe this is THE book to get if you have never published a book OR only published one. Right now, I've been self-pubbing and working with my publishing company for a while because of that, I didn't learn a whole lot from the book. However, I recognized that there was a mega amount of wisdom in this book for people who havn't.

I reccommend this book to anyone considering self-pubbing.
Brian Rathbone
Mar 09, 2013 rated it it was amazing  ·  review of another edition
Recommends it for: Writers and self-publishers
My only wish is that APE - Author, Publisher, Entrepreneur had existed back when I started publishing my work. While I don't agree with every recommendation Guy makes, I do agree with the vast majority of them. Now I have a resource I can point authors to that will bring them up to speed, which will allow me to focus on more advanced methods of guerrilla marketing. Well done. ...more
Matthew Trinetti
Feb 01, 2013 rated it it was amazing
I picked up this book for three reasons:

1. I'm helping my friend and author Stephen Markley publish and market his next book about our trip through Iceland.
2. I have aspirations of writing and publishing books of my own.
3. I'm a complete novice when it comes to #1 and #2.

So my take-aways are coming from someone who wants to absorb as much about this industry in the shortest time possible, is willing to hustle, and is diving in head-first with a beginner's mind.

How This Resonates With Me (with qu
Jan 27, 2013 rated it it was amazing
Oh my goodness I can't get over how great of a resource this book is! The sheer amount information it provides is amazing but the straightforward manner in which it is presented is nothing short of genius.

I think APE covers the basics very well (how to navigate various publishing sites, publication costs, pricing, etc.), but it is the other seemingly obvious, but largely ignored concepts they tackle that I appreciated most of all. Things like the importance of a cover image, editing, marketing
Jul 14, 2014 rated it it was ok
Downloaded for free from some author thing I subscribe to. Skimmed it.

This is a valuable resource if you know absolutely nothing about publishing. If you know anything at all about publishing, even what you've gleaned only from reading blogs and twitter, there's really nothing for you here. It's very light on the "Entrepreneur" section, because of course nobody actually knows how to sell books. To his credit, Kawasaki is nowhere near as annoying as most successful self-pub authors, but he doesn
Marc Ensign
Feb 09, 2013 rated it it was amazing
Which do you want first? The good news? OK...I guess...I usually pick the bad news first, but I guess this will work too. Here you go.

The good news: this book was awesome! Without question the best "write a book" book I have read (out of about 10...half of which I couldn't even finish). If you have the slightest itch that you want to write a book, stop what you are doing and run to the nearest iPad or Kindle and buy this book. It will help you determine whether you should write a book and what t
Jan 07, 2013 rated it it was amazing
I'm a huge Guy Kawasaki fan. His books always add usefully to the sum total of human knowledge, and his openness and enthusiasm always make the addition fun. This book is no exception. It's everything you need to know about self-publishing, and I mean everything, including the correct file extensions for uploading your precious work to iTunes, and that sort of thing. Guy has done it all himself, and he walks you through the process. If you've ever wanted to create a book, and don't want to deal ...more
K.M. Weiland
Aug 06, 2014 rated it really liked it
I put off reading this book despite the general buzz because I figured it would be covering material I was already familiar with. And I was right; it's pretty entry level stuff. But it's a very good introduction to the finer points of becoming an independent author. It's not the definitive guide by any means, but I wish I'd had a guide this good and this thorough when I was starting out. Even now, I definitely grabbed a handful of interesting tidbits for refining my production and promotional pr ...more
Michael Estey
Apr 10, 2013 rated it it was amazing
Author ~ Publisher Entrepreneur

Guy Kawasaki
Shawn Welch

Guy Kawasaki has written several bestsellers, Enchantment, What the Plus, The Art of the Start.
Shawn Welch also has written three books but in his genre. I haven't a clue what they are about, way too technical for me.

As a member of the ape Community on Google+ and since I've written my own first book.

a g h o s t s t o r y

Destined to be on every book shelf in N. American and Britain.
What the heck, S. America, Australia,
Dec 05, 2012 rated it really liked it
When I started reading APE: Author, Publisher, Entrepreneur--How to Publish a Book, I never expected how comprehensive the concept of self-publishing would be discussed. Actually, the book didn’t just discuss the concept; it’s more of the process of self-publishing.

Of course, we know that self-publishing is not just easy as writing a book, and then have it printed for selling. It is more than that. APE gave more thorough insights on the process of self-publishing.

Released on December 10, 2012, a
William Arsenis
Dec 22, 2012 rated it it was amazing
Recommended to William by: Robert Prescott
Over the years, I have read a host of books on publishing, self-publishing, and marketing. Before APE: AUTHOR, PUBLISHER, ENTREPRENEUR—HOW TO PUBLISH A BOOK (simply APE for the remainder of this review), I thought I had a pretty good take on the latest in publishing and marketing.

Apparently, I’d only scratched the surface.

In this ever-changing world of publishing, APE is about as current and thorough as it gets.
APE deals extensively with Amazon, but it covers many other publishing options as wel
Anne O'Connell
Apr 22, 2014 rated it it was amazing
I've lost count of the books, blogs, websites, newsletters and videos out there that I've read, listened to and follow on how to do it all when it comes to self-publishing... some are extremely helpful and others, not so much. APE: Author, Publisher, Entrepreneur is one that I would highly recommend as it will take you through the entire process from sitting down and writing to how to get the word out. It explores various publishing platforms, how to distribute (individually and in bulk) through ...more
Jack Dermody
Aug 31, 2013 rated it it was amazing

"This is Self-Publishing 101 AND 102 -- a roadmap!"

Would you consider the audio edition of APE: Author, Publisher, Entrepreneur - How to Publish a Book to be better than the print version?

No, the audiobook cannot -- by the very design of the book -- be better than the print version. I listened while on a 7-hour drive then immediately ordered the print version. APE is one of those books that even Kindle fanatics will want the print version of. The reason: lists, lists, lists...references...contac
Roger Mendoza
Nov 18, 2016 rated it really liked it  ·  review of another edition
I really like this book. It covers the self-publishing process from beginning to end. I like that the authors provide a glimpse into the process they used to publish their own books as well as suggestions/recommendations for printer companies, distributors, reviewers, tools, marketing, etc. This is a worthwhile book to have in my bookshelf, especially with the post-it flags that I've decorated the topics that I found the most important. There are a few things that need updating since this indust ...more
Dec 10, 2012 rated it it was amazing
Shelves: will-read-again
My first thoughts after completing this book were that self-published books will now become as accepted as books published by one of the big name publisher. I also wondered what leaders in those publishing houses are worried about now.

Kawasaki and Welch clearly make a great team, leveraging off each other’s strengths to deliver what I believe will become THE guide for authors and aspiring authors everywhere. Many of us have that gut-tugging feeling that there is a "book in us" but have not reall
Nov 18, 2012 rated it it was amazing
APE is a fantastic resource for anyone writing or even remotely interested in writing a book. Guy and Shawn offer a combination of hands-on advice and inspiration that isn't available anywhere else. But beyond that, it's a must-read for anyone interested in the book world and publishing. The storytelling and "insider" peeks into the publishing industry elevate it beyond a how-to book.

It is accessible, straightforward, and at times really funny! After all, it's not often you'll hear Microsoft an
Julie Dargis
Dec 08, 2012 rated it it was amazing
Recommends it for: Independent Writers
For any independent writer who would like to enter the world of independent publishing, "APE" is a must read. In clear, understandable, and often humorous language, Guy Kawasaki is a myth-buster. With co-author Shawn Welch, they have crafted a look into the new world order of books. "APE" is the most up-to-date account of all aspects of self-publishing currently available, guiding independent authors from production to publishing to market. I read the book through once, and will return to many o ...more
Stan Skrabut
Feb 13, 2016 rated it it was amazing  ·  review of another edition
Shelves: writing
One of the things I have been interested in doing is writing and publishing a book. Until now, I always thought that publishing a book was just out of my grasp. After reading Guy Kawasaki and Shawn Welch's book, APE: Author, Publisher, Entrepreneur-How to Publish a Book*, I believe it is something I can do.  In fact, they have made the process so clear, I have already set out on my journey. Read more ...more
Darren Turpin
Dec 12, 2012 rated it really liked it
Although this book is primarily intended for someone who is interested in self-publishing their own work, I'd heartily recommend it to anyone involved in the the publishing industry, particularly on the writing side.

The first two sections - Author and Publisher - offer a good general overview of the range of processes and decision-making elements that go into producing a published book and the third - Entrepreneur - offers great potential value for anyone who wants to achieve real and lasting s
Jan 30, 2014 rated it really liked it
Good solid book on how to master self-publishing from all angles.

I really liked that the authors covered every aspect of the process, but I found some of their advice may have gone too far. I can understand the preference for using Microsoft Word on Mac. I do almost all my work in MS Word, and on a Mac, but I do think the suggestion of going out to get a new Macbook is going a little overboard. They really are good computers, but as someone who puts down a ton of words every year, I get concerne
Steven Ramirez
Dec 28, 2012 rated it it was amazing
One of the challenges of being an indie author is wading through the incredible “wealth” of content written about the world of self-publishing. I use the term wealth loosely because much of what’s out there is opinion rather than fact. Well, here’s some great news. Guy Kawasaki and Shawn Welch have done the hard part for you. Specifically, they have cut through the crap to get to the real story on how best to self-publish.

This book does not go into great detail on any one area—it wasn’t designed
Cathy Spencer
Mar 14, 2013 rated it it was amazing
This is a really valuable book for self-publishing authors or for any authors who want to promote their books. Nitty-gritty nuts and bolts stuff from formatting your book for Amazon to print-on-demand publishing, etc. . . . The author speaks from personal experience, and he co-wrote it with a tech-savvy guy. Lots of good ideas.

One more thing; as a Canadian, I was unable to buy this as anything other than an e-book from one of the big online book stores, but I wanted the soft-cover version. The a
Feb 01, 2013 rated it it was amazing
Guy Kawasaki writes an incredibly detailed book that teaches anyone interesting in becoming a published author the ins and outs of online publishing in addition to the traditional route.

His chapter on digital publishing is so detailed with critical information that I'll be going back to look up my highlights and bookmarks on the Kindle Fire.

His last section on how to market your book is also detailed and helpful for those who have no concept of marketing content.

I loved this book, the tone, the
Kent Winward
Sep 09, 2013 rated it really liked it
This is far and away the best and most comprehensive guide to the new world of publishing that I have read. It works far better for non-fiction and could be flushed out more for how to deal with writing and authorship that might attempt to transcend genre. Probably not fair that the co-author doesn't show up on GoodReads. I got the audio first, then the Kindle version for future reference and follow-up. Having published several books as a publisher, I can tell you that if you are trying to do th ...more
Warren Talbot
Dec 16, 2012 rated it it was amazing
Excellent resource for any author looking for help and guidance around self-publishing. Guy and Sean do an outstanding job walking the reader through the untamed world of self-publishing - from creation of the book, to marketing, and beyond. I learned more from this one book than going through the process myself 3 times.

This book will provide practical and actionable advice you can use immediately to get your book to market and growing sales.
Dawn Lennon
Jan 26, 2013 rated it it was amazing
Shelves: business
A must read for anyone who's ever thought about writing a book and for existing authors who have hesitated to try self-publishing. Guy Kawasaki has a gift for identifying an informational need and filling it. This book covers all the essential bases, resources, and steps for self-publishing both ebooks and print-on-demand. His experiences working with tranditional publishers and with self-publishing provided the expertise and spark for write this invaluable book. I am duly inspired! ...more
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I was born in Honolulu, Hawaii in 1954. My family lived in a tough part of Honolulu called Kalihi Valley. We weren’t rich, but I never felt poor-because my mother and father made many sacrifices for my sister and me. My mother was a housewife, and my father was a fireman, real estate broker, state senator, and government official during his long, distinguished career.

I attended Iolani School where

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