Edward L. Bernays


Born
in Vienna, Austria
November 22, 1891

Died
March 09, 1995


was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations"

Average rating: 3.87 · 3,667 ratings · 385 reviews · 18 distinct worksSimilar authors
Propaganda

3.86 avg rating — 3,113 ratings — published 1928 — 33 editions
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Crystallizing Public Opinion

3.92 avg rating — 357 ratings — published 1923 — 17 editions
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Public Relations

4.07 avg rating — 105 ratings — published 1952 — 7 editions
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Engineering Of Consent

3.94 avg rating — 34 ratings — published 1955 — 2 editions
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The Broadway Anthology

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3.18 avg rating — 17 ratings — published 2007 — 21 editions
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Biography of an Idea: Memoi...

3.57 avg rating — 7 ratings — published 1965 — 3 editions
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Προπαγάνδα

4.20 avg rating — 5 ratings — published 1928
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Morale: First Line of Defense?

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really liked it 4.00 avg rating — 4 ratings — published 1941 — 2 editions
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Your Future In A Public Rel...

3.20 avg rating — 5 ratings — published 1961 — 3 editions
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The British Barbarians

liked it 3.00 avg rating — 3 ratings — published 2010
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More books by Edward L. Bernays…
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.”
Edward Bernays, Propaganda

“Men (people) are rarely aware of the real reasons which motivate their actions.”
Edward L. Bernays, Propaganda

“The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia.”
Edward L. Bernays, Propaganda

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