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Public Relations

4.08  ·  Rating details ·  114 ratings  ·  3 reviews
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.

Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a
Hardcover, 388 pages
Published November 1st 2004 by Kessinger Publishing (first published December 12th 1952)
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Jun 16, 2012 rated it really liked it
So far, Very information dense but in a readable flow.
Aiden Pilling
Dec 06, 2018 rated it really liked it
A fantastic core reader for those interested in Public Relations, Communications, Marketing, Social Psychology, Sociology and Advertisement.

Edward Bernays - the Nephew of renowned Psychologist Sigmund Freud and pioneer of PR and Propaganda - writes with honesty in this somewhat disturbing book, featuring ideas and practices that some might consider manipulative, dark and nihilistic. Bernays does an excellent job of providing context throughout, with clear and concise examples of his theory put
Robert Carrasquillo
Excellent Insight on Public Relations

This book a great introduction and overview on the field of public relations. This book was recommended by a friend and I really appreciate the recommendation.
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was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations"