10 books
—
1 voter
Brands Books
Showing 1-50 of 220
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 4 times as brands)
avg rating 4.21 — 9,072 ratings — published 2019
Shoe Dog: A Memoir by the Creator of Nike (Hardcover)
by (shelved 4 times as brands)
avg rating 4.46 — 373,311 ratings — published 2016
No Logo (Paperback)
by (shelved 4 times as brands)
avg rating 3.89 — 32,901 ratings — published 2000
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (Hardcover)
by (shelved 2 times as brands)
avg rating 4.24 — 558 ratings — published 2008
BUILDING WINNING BRANDS: A Commonsense Approach To Brand Building (Kindle Edition)
by (shelved 2 times as brands)
avg rating 4.41 — 155 ratings — published
Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
by (shelved 2 times as brands)
avg rating 4.12 — 2,711 ratings — published 2003
Obsessed: Building a Brand People Love from Day One (Hardcover)
by (shelved 2 times as brands)
avg rating 3.97 — 971 ratings — published
Zero to One: Notes on Startups, or How to Build the Future (Hardcover)
by (shelved 2 times as brands)
avg rating 4.15 — 402,627 ratings — published 2014
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 2 times as brands)
avg rating 3.98 — 99,862 ratings — published 2006
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 2 times as brands)
avg rating 4.16 — 3,871 ratings — published 2010
The Everything Store: Jeff Bezos and the Age of Amazon (Hardcover)
by (shelved 2 times as brands)
avg rating 4.14 — 77,742 ratings — published 2013
Tribes: We Need You to Lead Us (Hardcover)
by (shelved 2 times as brands)
avg rating 3.80 — 42,405 ratings — published 2008
Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 2 times as brands)
avg rating 4.10 — 271,667 ratings — published 2009
Grinding It Out: The Making of McDonald's (Mass Market Paperback)
by (shelved 2 times as brands)
avg rating 4.01 — 8,991 ratings — published 1977
The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time (Paperback)
by (shelved 2 times as brands)
avg rating 3.88 — 16,246 ratings — published 2005
The Man Who Saved the Union: Ulysses Grant in War and Peace (Hardcover)
by (shelved 2 times as brands)
avg rating 4.13 — 6,201 ratings — published 2012
Traitor to His Class: The Privileged Life and Radical Presidency of Franklin Delano Roosevelt (Hardcover)
by (shelved 2 times as brands)
avg rating 4.02 — 11,258 ratings — published 2008
The Truth about Creating Brands People Love (Paperback)
by (shelved 2 times as brands)
avg rating 4.22 — 27 ratings — published 2008
Positioning: The Battle for Your Mind (Paperback)
by (shelved 2 times as brands)
avg rating 4.04 — 18,501 ratings — published 1980
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)
by (shelved 2 times as brands)
avg rating 3.87 — 891 ratings — published 2005
Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves (Hardcover)
by (shelved 1 time as brands)
avg rating 4.20 — 2,687 ratings — published 2024
How Big Things Get Done: The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration and Everything In Between (Hardcover)
by (shelved 1 time as brands)
avg rating 4.28 — 9,634 ratings — published 2023
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect (Hardcover)
by (shelved 1 time as brands)
avg rating 4.42 — 37,131 ratings — published 2022
Trump: The Art of the Deal (Paperback)
by (shelved 1 time as brands)
avg rating 3.72 — 26,117 ratings — published 1987
Competitive Strategy: Techniques for Analyzing Industries and Competitors (Hardcover)
by (shelved 1 time as brands)
avg rating 4.17 — 17,023 ratings — published 1980
Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 1 time as brands)
avg rating 3.78 — 56,092 ratings — published
7 Powers: The Foundations of Business Strategy (Paperback)
by (shelved 1 time as brands)
avg rating 4.27 — 2,986 ratings — published
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)
by (shelved 1 time as brands)
avg rating 4.01 — 88,500 ratings — published 2005
Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy (Hardcover)
by (shelved 1 time as brands)
avg rating 4.22 — 9 ratings — published
Grande Sertão: Veredas (Brochura)
by (shelved 1 time as brands)
avg rating 4.62 — 6,441 ratings — published 1956
Sole Provider: 30 Years of Nike Basketball (Hardcover)
by (shelved 1 time as brands)
avg rating 3.33 — 3 ratings — published 2005
Jitterbug Perfume (Paperback)
by (shelved 1 time as brands)
avg rating 4.23 — 81,168 ratings — published 1984
The Ghost of Luxury: Strategic Luxury Brand Management (Hardcover)
by (shelved 1 time as brands)
avg rating 5.00 — 2 ratings — published 2017
If My Nikes Could Talk (Hardcover)
by (shelved 1 time as brands)
avg rating 1.00 — 1 rating — published
Luxury Brand Management: A World of Privilege (Hardcover)
by (shelved 1 time as brands)
avg rating 3.80 — 75 ratings — published 2008
Audition (Hardcover)
by (shelved 1 time as brands)
avg rating 3.30 — 36,299 ratings — published 2025
Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are (Kindle Edition)
by (shelved 1 time as brands)
avg rating 3.55 — 40 ratings — published 2010
The Nike Collection (Kindle Edition)
by (shelved 1 time as brands)
avg rating 0.0 — 0 ratings — published 2011
Sneaker Story: Der Zweikampf Von Adidas Und Nike (Paperback)
by (shelved 1 time as brands)
avg rating 2.50 — 2 ratings — published 2006
The Sound of Things Falling (Hardcover)
by (shelved 1 time as brands)
avg rating 3.84 — 21,744 ratings — published 2011
Glorious Exploits (Hardcover)
by (shelved 1 time as brands)
avg rating 4.13 — 21,777 ratings — published 2024
Earthlings (Hardcover)
by (shelved 1 time as brands)
avg rating 3.60 — 102,408 ratings — published 2018
Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support (Hardcover)
by (shelved 1 time as brands)
avg rating 3.89 — 19 ratings — published 2012
The Collected Stories (Hardcover)
by (shelved 1 time as brands)
avg rating 4.25 — 7,324 ratings — published 2006
Nike: The Global Brand (Kindle Edition)
by (shelved 1 time as brands)
avg rating 3.50 — 4 ratings — published 2013
Behind the Swoosh: The Struggle of Indonesians Making Nike Shoes (Paperback)
by (shelved 1 time as brands)
avg rating 4.00 — 4 ratings — published
Be the Worst You Can Be: Life's Too Long for Patience and Virtue (Hardback)
by (shelved 1 time as brands)
avg rating 3.72 — 541 ratings — published 2012
Escolios a una texto implícito: Selección (Paperback)
by (shelved 1 time as brands)
avg rating 4.50 — 139 ratings — published 2001
Min kamp 1 (Min kamp, #1)
by (shelved 1 time as brands)
avg rating 4.10 — 50,427 ratings — published 2009
“Always remember, Brand exists in the consumers mind, so the brand is owned by the user.”
―
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“Frankly, I'm a recent convert to the delights of pure plantation chocolate. I adore chocolate in all its many forms, but my current passion is couture chocolates made with the selected beans from single plantations all around the world-- Trinidad, Tobago, Ecuador, Venezuela, New Guinea. Exotic locations, all of them. They are--out and out--the best type of chocolate. In my humble opinion. The Jimmy Choos of the chocolate world. Though truffles are a fierce competitor. (Strictly speaking, truffles are confectionary as opposed to chocolates, but I feel that's making me sound like a chocolate anorak.)
Another obsession of mine is Green & Black's chocolate bars. Absolute heaven. I've turned Autumn on to the rich, creamy bars, which she can eat without any guilt, because they're made from organic chocolate and the company practices fair trade with the bean growers. Can't say I'm not a caring, sharing human being, right? When my friend eats the Maya Gold bar, she doesn't have to toss and turn all night thinking about the fate of the poor cocoa bean farmers. I care about Mayan bean pickers, too, but frankly I care more about the blend of dark chocolate with the refreshing twist of orange, perfectly balanced by the warmth of cinnamon, nutmeg and vanilla. Those Mayan blokes certainly know what they're doing. Divine. I hope they have happy lives knowing that so many women depend on them.
So as not to appear a chocolate snob, I also shove in Mars Bars, Snickers and Double Deckers as if they're going out of fashion. Like the best, I was brought up on a diet of Cadbury and Nestlé, with Milky Bars and Curly Wurlys being particular favorites---and both of which I'm sure have grown considerably smaller with the passing of the years. Walnut Whips are a bit of a disappointment these days too. They're not like they used to be. Doesn't stop me from eating them, of course---call it product research.”
― The Chocolate Lovers' Club
Another obsession of mine is Green & Black's chocolate bars. Absolute heaven. I've turned Autumn on to the rich, creamy bars, which she can eat without any guilt, because they're made from organic chocolate and the company practices fair trade with the bean growers. Can't say I'm not a caring, sharing human being, right? When my friend eats the Maya Gold bar, she doesn't have to toss and turn all night thinking about the fate of the poor cocoa bean farmers. I care about Mayan bean pickers, too, but frankly I care more about the blend of dark chocolate with the refreshing twist of orange, perfectly balanced by the warmth of cinnamon, nutmeg and vanilla. Those Mayan blokes certainly know what they're doing. Divine. I hope they have happy lives knowing that so many women depend on them.
So as not to appear a chocolate snob, I also shove in Mars Bars, Snickers and Double Deckers as if they're going out of fashion. Like the best, I was brought up on a diet of Cadbury and Nestlé, with Milky Bars and Curly Wurlys being particular favorites---and both of which I'm sure have grown considerably smaller with the passing of the years. Walnut Whips are a bit of a disappointment these days too. They're not like they used to be. Doesn't stop me from eating them, of course---call it product research.”
― The Chocolate Lovers' Club













