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Alchemy: The Surprising Power of Ideas That Don't Make Sense Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 5 times as brands)
avg rating 4.20 — 9,938 ratings — published 2019
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Shoe Dog: A Memoir by the Creator of Nike Shoe Dog: A Memoir by the Creator of Nike (Hardcover)
by (shelved 4 times as brands)
avg rating 4.45 — 393,138 ratings — published 2016
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No Logo No Logo (Paperback)
by (shelved 4 times as brands)
avg rating 3.90 — 33,396 ratings — published 2000
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Building a StoryBrand: Clarify Your Message So Customers Will Listen Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 3 times as brands)
avg rating 4.26 — 29,498 ratings — published 2017
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Positioning: The Battle for Your Mind Positioning: The Battle for Your Mind (Paperback)
by (shelved 3 times as brands)
avg rating 4.04 — 18,737 ratings — published 1980
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BUILDING WINNING BRANDS: A Commonsense Approach To Brand Building BUILDING WINNING BRANDS: A Commonsense Approach To Brand Building (Kindle Edition)
by (shelved 2 times as brands)
avg rating 4.41 — 160 ratings — published
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Designing Brand Identity: An Essential Guide for the Whole Branding Team Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
by (shelved 2 times as brands)
avg rating 4.12 — 2,743 ratings — published 2003
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Obsessed: Building a Brand People Love from Day One Obsessed: Building a Brand People Love from Day One (Hardcover)
by (shelved 2 times as brands)
avg rating 3.96 — 993 ratings — published
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Zero to One: Notes on Startups, or How to Build the Future Zero to One: Notes on Startups, or How to Build the Future (Hardcover)
by (shelved 2 times as brands)
avg rating 4.14 — 422,924 ratings — published 2014
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Made to Stick: Why Some Ideas Survive and Others Die Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 2 times as brands)
avg rating 3.98 — 102,121 ratings — published 2006
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How Brands Grow: What Marketers Don't Know How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 2 times as brands)
avg rating 4.15 — 4,088 ratings — published 2010
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The Everything Store: Jeff Bezos and the Age of Amazon The Everything Store: Jeff Bezos and the Age of Amazon (Hardcover)
by (shelved 2 times as brands)
avg rating 4.13 — 79,081 ratings — published 2013
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Tribes: We Need You to Lead Us Tribes: We Need You to Lead Us (Hardcover)
by (shelved 2 times as brands)
avg rating 3.80 — 42,761 ratings — published 2008
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Start with Why: How Great Leaders Inspire Everyone to Take Action Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 2 times as brands)
avg rating 4.09 — 284,334 ratings — published 2009
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Grinding It Out: The Making of McDonald's Grinding It Out: The Making of McDonald's (Mass Market Paperback)
by (shelved 2 times as brands)
avg rating 4.01 — 9,281 ratings — published 1977
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The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time (Paperback)
by (shelved 2 times as brands)
avg rating 3.88 — 16,268 ratings — published 2005
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The Man Who Saved the Union: Ulysses Grant in War and Peace The Man Who Saved the Union: Ulysses Grant in War and Peace (Hardcover)
by (shelved 2 times as brands)
avg rating 4.13 — 6,272 ratings — published 2012
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Traitor to His Class: The Privileged Life and Radical Presidency of Franklin Delano Roosevelt Traitor to His Class: The Privileged Life and Radical Presidency of Franklin Delano Roosevelt (Hardcover)
by (shelved 2 times as brands)
avg rating 4.03 — 11,469 ratings — published 2008
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The Truth about Creating Brands People Love The Truth about Creating Brands People Love (Paperback)
by (shelved 2 times as brands)
avg rating 4.19 — 26 ratings — published 2008
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Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)
by (shelved 2 times as brands)
avg rating 3.87 — 898 ratings — published 2005
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Premium Brands: Whisper vs. Shout (Books by Reine Shivaa Book 2) Premium Brands: Whisper vs. Shout (Books by Reine Shivaa Book 2)
by (shelved 1 time as brands)
avg rating 5.00 — 2 ratings — published
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The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture (Paperback)
by (shelved 1 time as brands)
avg rating 3.79 — 3,209 ratings — published 2014
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Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand (Kindle Edition)
by (shelved 1 time as brands)
avg rating 4.05 — 649 ratings — published
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 1 time as brands)
avg rating 4.23 — 4,416 ratings — published
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Ogilvy on Advertising Ogilvy on Advertising (Paperback)
by (shelved 1 time as brands)
avg rating 4.15 — 12,004 ratings — published 1983
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)
by (shelved 1 time as brands)
avg rating 4.03 — 32,367 ratings — published 2002
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Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won (Kindle Edition)
by (shelved 1 time as brands)
avg rating 4.41 — 1,133 ratings — published
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd (Paperback)
by (shelved 1 time as brands)
avg rating 3.46 — 155 ratings — published 2002
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The Last Campaign: Sherman, Geronimo and the War for America The Last Campaign: Sherman, Geronimo and the War for America (Hardcover)
by (shelved 1 time as brands)
avg rating 3.98 — 975 ratings — published 2022
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Storming the Magic Kingdom : Wall Street, the raiders and the Battle for Disney Storming the Magic Kingdom : Wall Street, the raiders and the Battle for Disney (Hardcover)
by (shelved 1 time as brands)
avg rating 4.20 — 164 ratings — published
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Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience (Hardcover)
by (shelved 1 time as brands)
avg rating 4.06 — 70 ratings — published 2022
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Rags To Riches: How Corporate Culture Spawned A Great Company Rags To Riches: How Corporate Culture Spawned A Great Company (Hardcover)
by (shelved 1 time as brands)
avg rating 4.35 — 17 ratings — published 2004
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Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves (Hardcover)
by (shelved 1 time as brands)
avg rating 4.20 — 3,251 ratings — published 2024
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Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect (Hardcover)
by (shelved 1 time as brands)
avg rating 4.39 — 47,098 ratings — published 2022
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Trump: The Art of the Deal Trump: The Art of the Deal (Paperback)
by (shelved 1 time as brands)
avg rating 3.71 — 27,155 ratings — published 1987
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Competitive Strategy: Techniques for Analyzing Industries and Competitors Competitive Strategy: Techniques for Analyzing Industries and Competitors (Hardcover)
by (shelved 1 time as brands)
avg rating 4.17 — 17,149 ratings — published 1980
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Purple Cow: Transform Your Business by Being Remarkable Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 1 time as brands)
avg rating 3.78 — 57,124 ratings — published 2003
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7 Powers: The Foundations of Business Strategy 7 Powers: The Foundations of Business Strategy (Paperback)
by (shelved 1 time as brands)
avg rating 4.25 — 3,342 ratings — published
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)
by (shelved 1 time as brands)
avg rating 4.01 — 91,764 ratings — published 2005
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Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy (Hardcover)
by (shelved 1 time as brands)
avg rating 4.22 — 9 ratings — published
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Grande Sertão: Veredas Grande Sertão: Veredas (Paperback)
by (shelved 1 time as brands)
avg rating 4.62 — 6,831 ratings — published 1956
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Sole Provider: 30 Years of Nike Basketball Sole Provider: 30 Years of Nike Basketball (Hardcover)
by (shelved 1 time as brands)
avg rating 3.33 — 3 ratings — published 2005
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Jitterbug Perfume Jitterbug Perfume (Paperback)
by (shelved 1 time as brands)
avg rating 4.23 — 82,545 ratings — published 1984
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If My Nikes Could Talk If My Nikes Could Talk (Hardcover)
by (shelved 1 time as brands)
avg rating 1.00 — 1 rating — published
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Audition Audition (Hardcover)
by (shelved 1 time as brands)
avg rating 3.26 — 57,875 ratings — published 2025
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The Nike Collection The Nike Collection (Kindle Edition)
by (shelved 1 time as brands)
avg rating 0.0 — 0 ratings — published 2011
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Sneaker Story: Der Zweikampf Von Adidas Und Nike Sneaker Story: Der Zweikampf Von Adidas Und Nike (Paperback)
by (shelved 1 time as brands)
avg rating 2.50 — 2 ratings — published 2006
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The Sound of Things Falling The Sound of Things Falling (Hardcover)
by (shelved 1 time as brands)
avg rating 3.85 — 22,806 ratings — published 2011
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Glorious Exploits Glorious Exploits (Hardcover)
by (shelved 1 time as brands)
avg rating 4.11 — 30,025 ratings — published 2024
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“Don't be a walking advertisement for brands”
― Dido Stargaze

Pooja Agnihotri
“Online word-of-mouth is very powerful. These days customer service is one of the most important differentiation factors used by customers to pick one brand over others.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

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