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103 books
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4 voters
Brands Books
Showing 1-50 of 230
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 5 times as brands)
avg rating 4.20 — 9,582 ratings — published 2019
Shoe Dog: A Memoir by the Creator of Nike (Hardcover)
by (shelved 4 times as brands)
avg rating 4.45 — 384,538 ratings — published 2016
No Logo (Paperback)
by (shelved 4 times as brands)
avg rating 3.89 — 33,193 ratings — published 2000
Positioning: The Battle for Your Mind (Paperback)
by (shelved 3 times as brands)
avg rating 4.04 — 18,632 ratings — published 1980
BUILDING WINNING BRANDS: A Commonsense Approach To Brand Building (Kindle Edition)
by (shelved 2 times as brands)
avg rating 4.40 — 158 ratings — published
Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
by (shelved 2 times as brands)
avg rating 4.12 — 2,729 ratings — published 2003
Obsessed: Building a Brand People Love from Day One (Hardcover)
by (shelved 2 times as brands)
avg rating 3.96 — 985 ratings — published
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 2 times as brands)
avg rating 4.26 — 27,325 ratings — published 2017
Zero to One: Notes on Startups, or How to Build the Future (Hardcover)
by (shelved 2 times as brands)
avg rating 4.14 — 414,307 ratings — published 2014
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 2 times as brands)
avg rating 3.98 — 101,142 ratings — published 2006
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 2 times as brands)
avg rating 4.15 — 3,983 ratings — published 2010
The Everything Store: Jeff Bezos and the Age of Amazon (Hardcover)
by (shelved 2 times as brands)
avg rating 4.13 — 78,443 ratings — published 2013
Tribes: We Need You to Lead Us (Hardcover)
by (shelved 2 times as brands)
avg rating 3.80 — 42,602 ratings — published 2008
Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 2 times as brands)
avg rating 4.09 — 278,659 ratings — published 2009
Grinding It Out: The Making of McDonald's (Mass Market Paperback)
by (shelved 2 times as brands)
avg rating 4.01 — 9,143 ratings — published 1977
The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time (Paperback)
by (shelved 2 times as brands)
avg rating 3.88 — 16,259 ratings — published 2005
The Man Who Saved the Union: Ulysses Grant in War and Peace (Hardcover)
by (shelved 2 times as brands)
avg rating 4.13 — 6,252 ratings — published 2012
Traitor to His Class: The Privileged Life and Radical Presidency of Franklin Delano Roosevelt (Hardcover)
by (shelved 2 times as brands)
avg rating 4.02 — 11,362 ratings — published 2008
The Truth about Creating Brands People Love (Paperback)
by (shelved 2 times as brands)
avg rating 4.22 — 27 ratings — published 2008
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)
by (shelved 2 times as brands)
avg rating 3.87 — 895 ratings — published 2005
Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand (Kindle Edition)
by (shelved 1 time as brands)
avg rating 4.06 — 631 ratings — published
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 1 time as brands)
avg rating 4.24 — 4,256 ratings — published
Ogilvy on Advertising (Paperback)
by (shelved 1 time as brands)
avg rating 4.15 — 11,904 ratings — published 1983
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)
by (shelved 1 time as brands)
avg rating 4.02 — 31,912 ratings — published 2002
Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won (Kindle Edition)
by (shelved 1 time as brands)
avg rating 4.41 — 1,130 ratings — published
Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd (Paperback)
by (shelved 1 time as brands)
avg rating 3.48 — 153 ratings — published 2002
The Last Campaign: Sherman, Geronimo and the War for America (Hardcover)
by (shelved 1 time as brands)
avg rating 3.99 — 941 ratings — published 2022
Storming the Magic Kingdom : Wall Street, the raiders and the Battle for Disney (Hardcover)
by (shelved 1 time as brands)
avg rating 4.20 — 162 ratings — published
Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience (Hardcover)
by (shelved 1 time as brands)
avg rating 4.11 — 65 ratings — published 2022
Rags To Riches: How Corporate Culture Spawned A Great Company (Hardcover)
by (shelved 1 time as brands)
avg rating 4.35 — 17 ratings — published 2004
Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves (Hardcover)
by (shelved 1 time as brands)
avg rating 4.20 — 3,059 ratings — published 2024
How Big Things Get Done: The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration and Everything In Between (Hardcover)
by (shelved 1 time as brands)
avg rating 4.27 — 10,390 ratings — published 2023
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect (Hardcover)
by (shelved 1 time as brands)
avg rating 4.40 — 43,146 ratings — published 2022
Trump: The Art of the Deal (Paperback)
by (shelved 1 time as brands)
avg rating 3.72 — 26,839 ratings — published 1987
Competitive Strategy: Techniques for Analyzing Industries and Competitors (Hardcover)
by (shelved 1 time as brands)
avg rating 4.17 — 17,099 ratings — published 1980
Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 1 time as brands)
avg rating 3.78 — 56,518 ratings — published
7 Powers: The Foundations of Business Strategy (Paperback)
by (shelved 1 time as brands)
avg rating 4.26 — 3,196 ratings — published
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)
by (shelved 1 time as brands)
avg rating 4.01 — 90,297 ratings — published 2005
Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy (Hardcover)
by (shelved 1 time as brands)
avg rating 4.22 — 9 ratings — published
Grande Sertão: Veredas (Brochura)
by (shelved 1 time as brands)
avg rating 4.62 — 6,662 ratings — published 1956
Sole Provider: 30 Years of Nike Basketball (Hardcover)
by (shelved 1 time as brands)
avg rating 3.33 — 3 ratings — published 2005
Jitterbug Perfume (Paperback)
by (shelved 1 time as brands)
avg rating 4.23 — 81,969 ratings — published 1984
If My Nikes Could Talk (Hardcover)
by (shelved 1 time as brands)
avg rating 1.00 — 1 rating — published
Audition (Hardcover)
by (shelved 1 time as brands)
avg rating 3.27 — 50,625 ratings — published 2025
The Nike Collection (Kindle Edition)
by (shelved 1 time as brands)
avg rating 0.0 — 0 ratings — published 2011
Sneaker Story: Der Zweikampf Von Adidas Und Nike (Paperback)
by (shelved 1 time as brands)
avg rating 2.50 — 2 ratings — published 2006
The Sound of Things Falling (Hardcover)
by (shelved 1 time as brands)
avg rating 3.85 — 22,338 ratings — published 2011
Glorious Exploits (Hardcover)
by (shelved 1 time as brands)
avg rating 4.12 — 26,637 ratings — published 2024
Earthlings (Hardcover)
by (shelved 1 time as brands)
avg rating 3.60 — 109,658 ratings — published 2018
The Collected Stories (Hardcover)
by (shelved 1 time as brands)
avg rating 4.25 — 7,366 ratings — published 2006
“As more brands and corporations hurried to hop on the #MeToo train, they changed their messaging to raise awareness about issues concerning women. Nike launched the “Until We All Win” campaign to promote gender equality and empowerment. The condom brands Durex and Trojan focused their ad campaigns on sexual consent and sexual assault. Twitter bought its first-ever television ad during the 2018 Oscars, a sixty-second black-and-white spot focused on female empowerment and promoting a newly minted hashtag: #HereWeAre. Now these corporate brands could be concerned and “active,” without directly and materially addressing the systemic issues plaguing women, like poverty and healthcare.”
― Hollywood Vampires: Johnny Depp, Amber Heard, and the Celebrity Exploitation Machine
― Hollywood Vampires: Johnny Depp, Amber Heard, and the Celebrity Exploitation Machine
“Scent speaks in every language. It is made of flesh and personal impressions. It is tied up with the need to feel alive, a need everyone senses from an early age. The need to live is also a need for perfumes and scents. Inescapably. They are the depositories of our deepest secrets, whether we like it or not.
--- Master Perfumer Dominique Ropion, creator of such iconic fragrances as Givenchy Amarige, Mugler Alien, Calvin Klein Euphoria, Lancôme La Vie Est Belle, and Frédéric Malle Portrait of a Lady and Carnal Flower”
― Full Bloom
--- Master Perfumer Dominique Ropion, creator of such iconic fragrances as Givenchy Amarige, Mugler Alien, Calvin Klein Euphoria, Lancôme La Vie Est Belle, and Frédéric Malle Portrait of a Lady and Carnal Flower”
― Full Bloom
