Brands


Alchemy: The Surprising Power of Ideas That Don't Make Sense
Shoe Dog: A Memoir by the Creator of Nike
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Designing Brand Identity: An Essential Guide for the Whole Branding Team
Made to Stick: Why Some Ideas Survive and Others Die
How Brands Grow: What Marketers Don't Know
Tribes: We Need You to Lead Us
Start with Why: How Great Leaders Inspire Everyone to Take Action
Grinding It Out: The Making of McDonald's
The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time
The Man Who Saved the Union: Ulysses Grant in War and Peace
Traitor to His Class: The Privileged Life and Radical Presidency of Franklin Delano Roosevelt
The Truth about Creating Brands People Love
Positioning: The Battle for Your Mind
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Deluxe by Dana ThomasBringing Home the Birkin by Michael TonelloCheap by Ellen Ruppel ShellOverdressed by Elizabeth L. ClineAll the Money in the World by Laura Vanderkam
Books on Shopping (Non Fiction)
26 books — 22 voters
20th Century Photography by Museum Ludwig CologneWomen in Clothes by Sheila HetiFranca by VariousStreet by Nylon MagazineFacehunter by Yvan Rodic
Fashion Bibles
100 books — 3 voters

Marketing Like We're Human by Sarah SantacroceSelling from Your Comfort Zone by Stacey HallMarketing Rebellion by Mark W. SchaeferGet Different by Mike MichalowiczMarketing Secrets of the Ultra-Wealthy by Cooper J. Saunders
Best New Wave Marketing Books
10 books — 1 voter

Always remember, Brand exists in the consumers mind, so the brand is owned by the user.
Abraham Varghese

Carole Matthews
Frankly, I'm a recent convert to the delights of pure plantation chocolate. I adore chocolate in all its many forms, but my current passion is couture chocolates made with the selected beans from single plantations all around the world-- Trinidad, Tobago, Ecuador, Venezuela, New Guinea. Exotic locations, all of them. They are--out and out--the best type of chocolate. In my humble opinion. The Jimmy Choos of the chocolate world. Though truffles are a fierce competitor. (Strictly speaking, truffle ...more
Carole Matthews, The Chocolate Lovers' Club

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