Tony Eldridge's Blog, page 43

Create Content For Others To Enhance Your Brand Exposure

As authors or professionals with a brand to build, we spend a lot of time looking into advertising and media publicity for our books, products or services. Today, I want to introduce an idea to you that may help you drive more traffic to your site, enhance your standing as an expert and build strong professional relationships with others. The best part about it is that it only requires sweat equity to pull it off. I want you to consider the benefits of creating content for others.

In my curren...

Write It, Speak It, Sell It! by John DiPietro

One thing I love about Twitter is that you meet top professionals in ways you may never have met them before. Today's guest author is someone I met on Twitter and Linked-In. He is a top marketer and world class speaker. Today, he will share his tips on how to use your status as an author and speaker together to sell more books. To get an idea of John's skills and ability, check out his blog, SALES AND MARKETING GURU, and watch some of the video of his seminars he has posted there.

It's my ple...

Bump Your Book, Product or Service Sales By Using The Scarcity Principle

Marketers have used the principle of scarcity for decades to help increase their sales. Once you understand how the scarcity principle works, you can employ it to help you sale your books, products and services as well. In fact, once you understand how it works, you can get rather creative in how you employ it.

So, what is the scarcity principle? Simply, it taps into a person's desire to get now what he or she believes will not be available in the future. We are entering the holiday retail sea...

Marketing Tips Around The Net: November 13th

It's Friday and time for another trip around the net to look at book marketing lessons and tips that come from experts all over the world. We have some great stuff here, so sit back with your favorite beverage and let's dive into it.

1. Internet marketing: How many social networking sites are enough?- Phyllis Zimbler Miller discusses the question we all ask and even steers the conversation toward creating your own social networking site.

2. Turn Your Facebook Profile into a Friend Magnet in 7 E...

Infecting Your Marketing Plan Virally

Most of us know about viral marketing campaigns. They are the goal of many marketers and some people are great at them. So, what exactly is a viral marketing campaign? Simply, a pure viral campaign is one that spreads on its own with little effort and money on the creator's part. What are some viral examples?

Youtube videos that spread like wildfire

E-mails that get sent over the globe in a short period of time

Hotmail- The original free e-mail service that spread like wildfire

One Red...

15 Commandments for Getting FREE Publicity By Carolyn Howard-Johnson

I'm excited today to have a return marketing expert with us to give us an excerpt from her marketing book. Carolyn Howard-Johnson will give us 15 commandments for getting free publicity from her book, The Frugal Book Promoter: How To Do What Your Publisher Won't. Between her books, blogs, and websites, Carolyn helps to arm authors with some powerful book promotion techniques. Not only is she a writer, poet and book marketer, she is a former publicist for a New York PR firm and a marketing ins...

Common Misconceptions About Google Organic And AdWords Search Results

Recently, I have been seeing e-mails promising me top placement on Google. Some tone it down and only promise me placement on page one of a Google search engine results page (SERP). I have also been asked if there is a direct correlation between the ads you purchase on Google and the placement of your organic search engine results. There are a lot of questions and misconceptions about Google AdWords and other pay per click (PPC) advertising out there. This post is an attempt to speak to the c...

Common Misconceptions About Google Organic And AdWords Results

Recently, I have been seeing e-mails promising me top placement on Google. Some tone it down and only promise me placement on page one of a Google search engine results page (SERP). I have also been asked if there is a direct correlation between the ads you purchase on Google and the placement of your organic search engine results. There is a lot of questions and misconceptions about Google AdWords and other pay per click (PPC) advertising out there. This post is an attempt to speak to the co...

Common Misconceptions About Google Organic And Adwords Results

Recently, I have been seeing e-mails promising me top placement on Google. Some tone it down and only promise me placement on page one of a Google search engine results page (SERP). I have also been asked if there is a direct correlation between the ads you purchase on Google and the placement of your organic search engine results. There is a lot of questions and misconceptions about Google AdWords and other pay per click (PPC) advertising out there. This post is an attempt to speak to the co...

Marketing Tips Around The Net: November 6th

Happy Friday. The weekend is transitioning in and football is in full steam. Man, I love this time of year. But I also love Fridays because we can sit down with our favorite beverage (mine is a black cup of Joe), and check out what's going on around the net from other experts when it comes to book marketing advice, tips and tricks. Without further delay, let's get at it!

1. Social Media Case Study: Lessons Learned from Mistakes Made- In this BlogTalkRadio episode, Warren Whitlock talks with Ma...