Create Content For Others To Enhance Your Brand Exposure

As authors or professionals with a brand to build, we spend a lot of time looking into advertising and media publicity for our books, products or services. Today, I want to introduce an idea to you that may help you drive more traffic to your site, enhance your standing as an expert and build strong professional relationships with others. The best part about it is that it only requires sweat equity to pull it off. I want you to consider the benefits of creating content for others.

In my curren...