Tony Eldridge's Blog, page 59

Don't Feed Your Subscribers A SPAM Sandwich

Goofy title? Maybe. But if you are tempted to SPAM your subscribers, you will always lose in the end. Think about the spam you get every day and what you do when you run across it. The last thing you want is for your subscribers to think of your e-mail or newsletter in the same way.

Now, before we go on, let me clear up a technicality. When you use the term "SPAM", you are generally talking about the unsolicited e-mails that a company sends out in bulk in the hopes that enough people will bite on

Split Test Your Opt In Page For More Subscribers

On Monday, we talked about a subject that I would classify as a beginning level marketing skill: Using your Internet search engine skills to uncover marketing opportunities . Today, we swing to the other end of the pendulum with a more advanced marketing skill. We want to talk about the importance of optimizing your Opt In page by testing which elements give you the highest conversion rate.

Testing your pages for optimum conversions will either stoke your passion for testing or it will be one of

Marketing Your Novel Via Contests: Michael Balkind

I am thrilled to have Michael Balkind as our guest blogger today. Michael is the author of the Deadly Sports Mysteries series. Sudden Death , the first book in the series was endorsed by James Patterson & Clive Cussler. Dead Ball, the next book in the series will be released in July. The Fix, a college football gambling novel that Mr. Balkind co-wrote with ESPN Anchor, Ryan Burr, is currently in rewrite mode. Stealing Gold, an Olympic ski mystery is also in the works. Michael will share one of th

Search Strategies In Your Marketing Plan

Today, we are going to look at using our Internet search skills to unlock hidden marketing opportunities. One of the toughest aspects of this blog is writing to a diverse readership who are at varying competencies with technology. If I submit too much beginner level info, the more advance readers will not gain much from me. If I spend too much time on more advanced techniques, then the author who is totally new to marketing gets lost. Today's tip is one that falls well into the beginner level, b

Marketing Tips Around The Net: March 20th

TGIF! That means we take a whirl around the net to see what other marketing ideas and tips experts are giving for authors. Before we do, let me remind you about a couple of other new marketing resources for you:

1. Free Weekly Video Marketing Tips For Authors : Here is a chance for you to sign up for my free weekly video tips, e-mailed to you every Monday. When you click on the link, you will be able to view a sample video before signing up for the free newsletter.

2. New Marketing Tips Directory :

Speak At Any Venue By Repackaging Your Book

I almost started to write today about tips on finding venues as an author/speaker. It's a valuable topic for authors to think about because every opportunity we have to speak is an opportunity to enhance our communication skills, introduce ourselves to more potential readers, fortify our claim as an expert, and pick up co-marketing opportunities with the organization bringing us in to speak.

I will touch on finding venues to speak in another post soon. But as as started writing, I thought back t

Think Small! Niche Yourself To Success

When you talk about getting your message out to others, there are many obstacles you will encounter that you will have to effectively navigate around, especially if you have a new presence online. In fact, this principle is true in offline marketing as well. One thing you need to consider is who you are going to focus your message, or your expertise, to reach. By narrowing the target of your audience, you can can effectively increase your chances of being found by people. When you target your me

Two Items Needed In Every Author's Book Promotion Tool-Box

Today, we are fortunate to have Karen Harrington, author of the legal thriller Janeology with us today. Karen is a prolific blogger and has experience as an editor and speechwriter. Her fiction has been recognized by the Hemingway Short Story Competition and the Texas Film Institute. Karen and I met through MySpace as authors who had books debuting about the same time and then we found out that we both lived in the Dallas, TX area. She has been a wealth of book marketing experience for me and I

New Marketing Tips For Authors Directory

I am excited to announce a new tool for authors who are looking for good, expert information on marketing their books and for marketing experts looking to find people needing their advice. It called the Marketing Tips For Authors Directory . It currently has over sixty categories to link authors to exactly the help they are looking for.

Experts:

You can visit the site and submit a link to a tips page, white paper, article, or blog entry that you have created which gives authors advice on how to ma

This Week's Book Marketing Tips Found Around The Net

Well, it's Friday and that means it's time for me to share with you some great resources that other people have contributed to the book marketing body of knowledge. Sit back and click away. You are bound to pick up a few take-aways from today's post.


1. The Top 150 Twitter Tools, Twitter Resources, and Twitter Services : John Kremer lists more tips and resources on using Twitter than you ever thought existed.

2. Promote Your Author Blog with RSS Feeds : Dana Lynn Smith educates you on RSS feeds a