Tony Eldridge's Blog, page 55

5 Tips: Writing A Book Announcement That Will Get Read By The Press: Sandra Beckwith

I am thrilled to have Sandra Beckwith as our guest writer today. Sandra has a rich background as an award winning publicist. She is also the author of two publicity books and offer a free promotion e-zine, Build Book Buzz. Today, Sandra shares her expertise with on on how to write a book release announcement that will be used by the press.

Before we get to the article, there are two housekeeping notes:

1. The next chapter in the serial release for The Samson Effect, Chapter 3, will be released at

Top Ten Ways Authors Can Use Twitter: Dana Lynn Smith

This guest article from Dana Lynn Smith is part of the virtual book tour for her new book, The Savvy Book Marketer's Guide to Successful Social Marketing.

Twitter, the wildly popular micro-blogging site where users communicate in 140-character messages, is a terrific tool for developing relationships and keeping in touch. Here are some ways authors can benefit from Twittering:

Help others by sharing information, while you gain a reputation as an expert. You can post links to helpful articles, re

Marketing Tips Around The Net: May 15th

I hope you are ready for the weekend. I will be signing copies of my book, The Samson Effect, with 12 other Texan authors at the Richardson Public Library tomorrow from 2-4 pm. Should be fun! For those who want to start reading The Samson Effect at no cost, I am releasing the whole novel as a serial one chapter at a time. Chapters 1 and Chapters 2 are out now. Chapter 3 comes out Monday morning.

Since it's Friday, that means that it's time for our trip around the net to look for other great marke

5 Tips In Evaluating How To Spend Your Marketing Dollars

In today's post, we will touch on the area that we all have deep concerns about; just how do we evaluate where to put our marketing budget. Try as I might to show you no cost areas to market, there are just times when you need to take the plunge and fork over the cash for a marketing benefit to your book.

The question, and fear, that many have is, "How do I know that the service I am looking at will be worth it?" Sometimes the fear or cynicism that an author has will lead them not to spend money

1001 Ways To Market Your Books: Book Review

Today, I take a look at John Kremer's 1001 Ways To Market Your Books. With a whopping 700+ pages, the sheer size of it alone tells you that it's packed full of something. Here is what I found between the covers that hold this behemoth together.

The book is laid out in 21 chapters that cover nearly every aspect of getting your book in front of readers that an author or publisher needs to know. It has a section on Internet marketing, but this book is truly a well rounded resource that goes beyond

Social Networks – An Comparison By Janine Pulford

Today, Marketing Tips For Authors has an international feel to it as our guest writer is an author and editor from the United Kingdom. Janine Pulford is the author of Aggracore, a teenage fantasy novel and she is a magazone editor. I met Janine online and, as my custom, read about her marketing activities. Everyone has a story to tell about how they market their books and Janine has graciously agreed to walk through her experiences with three popular social networking sites and rate them from a

5 Public Speaking Venues You Can Schedule Today

Before we get to the article on speaking venues, I have a couple of quick announcements.

1. Chapter 2 of the serial release of The Samson Effect is out today. If you have not read Chapter 1 yet, you can click on the TOC link at the top of the serial release link and start from the beginning. The Samson Effect is soon to be a major motion picture and NY Times best selling author Clive Cussler called it a "first rate thriller brimming with intrigue and adventure."

2. The new video tip for my newsle

Marketing Tips Around The Net: May 8th

It's Friday and that means it's time to take our tour around the net to see what other marketing advice is out there for authors. I have picked out ten articles that should give you more ideas on promoting your book. Before we look at those, I wanted to remind you to take a look at the new serial release of The Samson Effect. Chapter 1 is out now and Chapter 2 is scheduled for release on Monday. And this is the last weekend to enter the contest to win a free signed copy of The Samson Effect.

Now

5 Creative Ways To Market Your Book You Can Do Today

As authors, we look for ways to get our book in front of people to build awareness. For example, I just decided to release my award winning action/adventure novel, The Samson Effect, as a serial release. It started this week, and each Monday I will release another chapter until the book is fully serialized. I am doing this to increase awareness of the book and ultimately to increase sales. Giving away your book to increase sales? Hmmm.... We shall see.

For a great post by an author and publisher

Publishing Predictions: New York Replaced By Cyberspace

There is a new class of authors developing today. The class is characterized by the author who can write commercially viable books and has the marketing savvy to find readers for those books. Oh yeah, they also publish their books themselves. No longer does self-publishing mean the last hope of subpar work that has been rejected. The self-publishing world is being divided into two distinct groups:

1. Authors who are good at what they do

2. Authors who are not good at what they do

People, especiall