Tony Eldridge's Blog, page 58

Create Your Author Platform in 10 Steps

Whether you are a seasoned author or just dipping the tip of your toe in the waters of writing your book, it won't be long before you hear that you will need to have an "author platform" if you wish to sell your book with any success. And if you are looking to land a contract with a traditional publisher, having an author platform can mean the difference between being published and not being published. So, what is a platform and what do you need to do to develop one?

An author platform is your sp

HTML Or Text Newsletter Format: 10 Considerations

There are two basic formats you can choose when you send out your newsletters to your subscribers: HTML or text. Many Email Service Providers (ESPs) give you the choice to choose to send out both, that way if someone only accepts text, they will receive the text version rather than a text rendering of the HTML format (which can look very yucky). But the format you SHOULD choose may surprise you. Here is a comparison of features for you to consider when choose the format of your newsletter:


Text v

Misconceptions and the Truth about Book Marketing on Twitter

This week's guest author is Phyllis Zimbler Miller, CEO of Call To Action Web Sites for book authors and small business owners, and she is also the author of MRS. LIEUTENANT: A SHARON GOLD NOVEL. Phyllis has written several articles on both web marketing and book marketing that you can find on CalltoActionWebsites.com, and she sells a report on social media campaigns for book authors. In addition, Phyllis has just launched www.FictionMarketing.com with Carolyn Howard-Johnson as an experiment in

10 Tips To Getting Book Referrals

Today's tips is one that should be second nature to authors, but for some reason, we often take a while to warm up to the idea. Simply put, we need to always be looking for opportunities to ask people to refer others to our book. The marketing math behind this practice is amazing; so much so that it is one of the gravest mistakes you can make if you don't do it. The math goes something like this:

How long would it take you to mention your book title to every person in the country? Even if you pur

Marketing Tips Around The Net: April 3rd

Here we go with another quick trip around the net with some great marketing tips from others who know their stuff. Bookmark 'em, file 'em, or just come back here often to look 'em up when you need them. And if you leave a comment, tell them that your friend Tony Eldridge over at Marketing Tips For Authors sent you by to say "Hey."

But first, I want to invite you to stop by a post that I was invited to submit at Book Marketing Maven by Dana Lynn Smith. The title: Promote Your Book with Testimonial

Increase Conversions With Pleasant Looking Redirects

Here is a marketing tip that can help you increase your click through rate and is actually a pretty simple tip to employ. In fact, as you get to know me and how I work, you will get a lot of simple tips from me that the pros use to increase their conversions or the conversions of their clients. I have had the privilege to work for one of the most brilliant internet marketers in the business and learned a lot from him. These tips have been tested and shown to increase conversions, and as you star

Customizing Your Blogger and WordPress Blog Favicon

I have an exciting tip to share with you that takes you back to an earlier post and video tip that I published regarding branding your site with Favicons. And in a first, I am posting a video on this public blog that was created for my newsletter subscribers. Just scroll to the bottom of the post to watch the video. You can join my free newsletter and receive free weekly video tips for authors by signing up today. You can even see another sample video before you sign up. Here's the sign up link:

Tips For Using Twitter: Penny Sansevieri

I am thrill to introduce you to this week's guest writer, Penny Sansevieri, CEO of Author Marketing Expert . Penny is one of the top marketing experts for authors in the US. She has a wealth of advice for authors on the web and is the author of Red Hot Internet Publicity , a book that shows you how to maximize your Internet promotional efforts. I have attended many of her live podcast and have found them invaluable. I want to take this time to thank Penny for joining us on Marketing Tips for Autho

Book Review: Red Hot Internet Publicity

To prepare for tomorrow's guest writer, Penny Sansevieri-- CEO of Author Marketing Expert , I am reviewing her book, Red Hot Internet Publicity .

With all the advice available on marketing, and specifically Internet marketing for authors, Red Hot Internet Publicity slides across the plate as a jewel for authors new to the whole marketing arena. Penny takes what can be a very technical subject and presents it as a friend would present it sitting with you over coffee. For example, she doesn't use ma

Marketing Tips Around The Net: Blogging Advice

I get excited about Fridays because I get to share with you some great sites I run across that may not fit into a blog post that I publish earlier in the week. It's your chance to eat at the marketing buffet prepared by master chefs around the net. I hope you enjoy this week's picks.

Before we get to them, I have a couple of housekeeping items I want to mention:

1. I will be conducting a workshop tomorrow (Saturday, March 28th) from 10:30 am to 1:30 pm on Marketing Tips For Authors. It's at the Ri