Tony Eldridge's Blog, page 52

Timing: An Art of Marketing

Marketing is an art and science game. It's a science in that there are some things that you can do, test and optimize. Reams of data has been written about the science of marketing. In fact, many of my own posts involves the science of marketing.

But marketing is also an art. There are some aspects of marketing that you just can not reproduce or even create by following a script or a plan. It is in the area of art that many marketers come out looking like geniuses. Market timing is one of the are

Author's Den- Free Marketing With A Punch

I recently visited my AuthorsDen page and then looked up some other authors I knew to be on the site. If you have not opened an AuthorsDen account, you should put this at the top of your marketing list. AuthorsDen is a social networking site for readers and authors to connect. The basic account is free, but it does offer you upgraded membership that allows you to do a little more stuff if you want.

Before you spend any money on it, open the free account and kick the tires on the site. I love it b

Developing a Platform For Nonfiction Writers- By Robert Rummel-Hudson

Today's guest writer is an author I met through another author who has already contributed to this blog. I have heard him speak about his publishing experience and was thrilled when he agreed to be a guest writer for this blog. His name is Robert Rummel-Hudson and he is the author of the book, Schuyler's Monster: A Father's Journey with His Wordless Daughter, published by St. Martin's Press (Amazon.com link to the book). Already, I have leaned that Robert is a professional author at the highest

How To Get A Second Chance For A Published Blog Post Title

There are a lot of factors that go into creating a great blog post that people love, but more importantly, post that people find. Much of the material on Marketing Tips For Authors deals with ways to drive traffic to your sites, and ultimately to your book. One factor that I want to discuss with you today is the blog post title. Today, I am not going to deal with how to create a great title. There is ample info on that topic online now (though I am sure I will add my two cents to the body of kno

Important Accessibility Announcement

Many of you know that I have been battling technology. The hubris created from my creative and seemingly successful attempts at finding frugal ways to keep my computer running proved this morning to be ill placed. I humbly admit defeat.

This morning, the battery was drained and my computer was not even taking in power. I officially called its time of death at 8:32 am Friday, June 26.

To you, my readers and video tips subscribers, I humbly ask for your patience as I work on a new, permanent soluti

The Ultimate Business Card

If you are a sales professional or work in a business where you rely on people to choose you over others to perform a service, then you know how important it is to establish yourself as an expert in your field. When consumers or companies are looking to part with their hard-earned and increasingly more scarce dollars, you have to be the one to show them how choosing you is a better investment than by choosing your competition. This post will show you how to create the ultimate business card that

Marketing your Book Across the Social Web - Angela Connor

I am thrilled to introduce you to this week's guest blogger. I met Angela Connor through a friend and colleague. She is the author of "18 Rules of Engagement: A Guide to Building Relationships and Connecting With Customers Online" and the creator of a great online blog entitled, "Online Community Strategist." Today, Angela will speak to us about how to use the social web to market your book.

Before we get to Angela's post, I have a quick announcement. Chapter 8 of The Samson Effect has been relea

5 Ways To Take Your Marketing To The Next Level With A Continuity Program

Book marketing is simply the activities we do to help spread the word about our book. Sometimes we do that through a direct message that says, "Read my book." This is what book reviews, advertisements, and visiting book clubs are all about. But as we have also seen, sometimes marketing our books includes doing things that increases our exposure in other ways in order to find potential readers. This is what we do when we blog, give speeches on topics other than our book, and when we develop an ex

What You Should Know About Web Design for Books- Yael Miller

We have a marketing treat to end the week with today. Yael Miller, Chief Technology Officer of MillerMosaicLLC.com, has agreed to share her professional expertise with my readers on web design. Everyone knows the importance of having a web presence, but not everyone has the knowledge of how to do this. Yael's advice is not just good, it's golden. She discusses things that will make the difference between success and failure when it comes to promoting your book via the web. It's my pleasure to in

100th Post and Free Marketing Videos

It's hard to believe that I started the Marketing Tips for Authors blog on February 17th of this year. What's even more amazing is that today's post is a milestone. This is the 100th post of the blog. It's only fitting that I take a few moments to thank you for helping to make this a successful, growing blog. Your comments, readership, submissions and your willingness to spread the word about this blog has turned it into one of the best things I have ever done. My heartfelt thanks to you for it