Tony Eldridge's Blog, page 53

Are You A Features Or A Benefits Marketer?

If you spend much time diving into marketing principles, it won't be long before you will come across the concept of features vs benefits. For the new salesman or marketer, this can be a hard concept to wrap your mind around and to apply consistently to your marketing plan. Why? One reason is that marketers often trick themselves into believing features are actually benefits. Let's take a look at this classic sales and marketing principle of features and benefits, see how we can apply the lesson

Online Marketing - Grassroots Visibility by Karen Cioffi

Today's guest post is by Karen Cioffi, co-author of the children's book, Day's End Lullaby. She and her co-author also have a blog called Karen and Robyn - Writing for Children, which shares "writing tips, helpful links, marketing tips, book reviews and other useful information" for authors wanting to write children's books. They also are part of the DKV Writing 4 U team that offers professional writing services on a variety of topics. Today, Karen will be sharing some fundamental marketing tips

Are You Taking Advantage Of Unplanned Marketing Opportunities?

A marketing plan is a vital part of your success when it comes to promoting your book. It gives you guidance, keeps you moving forward in your promotion activities, and helps you prioritize your time, money and efforts. But sometimes activities come along that can be wonderful marketing opportunities if you have an eye for them. When those opportunities come, are your ready to take advantage of them? Here are some unplanned marketing opportunities to keep your eye out for:

Current Events Tie-Ins

Marketing Tips Around The Net: June 12th

Happy Friday! Mine started off very late. I finished a project at 6:00am this morning and couldn't write my post coherently, so I opted for sleep and an afternoon post for our marketing trip around the net. With fresh eyes, I have some good sites and articles for you to look at this weekend. Also, when you have time this weekend, check out the latest installment of my award winning novel, The Samson Effect, that I am releasing as a serial. If you have not read the previous chapters, the check ou

3 Ways To Use Scarcity To Sell Books

Before we get to today's article, I want to remind you that the new free video marketing tip is out. Check your e-mail for the link to the video tip. If you have not signed up for the free weekly video tips, then you can sign up for free at the Video Marketing Tips page. You can even view a sample video before you sign up. This week's video will show you how to add a Feedburner account and e-mail subscriptions to your blog. Not only will Feedburner let you offer e-mail subscriptions, it will als

7 Book Marketing Lessons from Virgin's Richard Branson- By Joanna Penn

Today, we have Joanna Penn, author and book marketer, who will share some marketing insights from Richard Branson and his book. Joanna is the creator of the blog, The Creative Penn, and author of How To Enjoy Your Job. I met Joanna on Twitter and have quickly become a fan of her writings and marketing advice. My thanks goes to her for her willingness to share her insights with my readers.

Just a quick announcement before her post: The next chapter in the serial release of The Samson Effect, Chapt

Amazon Connect Becomes Author Central

Here's a quick announcement before we get to today's post. The next chapter in the serial release of The Samson Effect, Chapter 6, is out. The suspense ratchets up even more. This is the action/adventure novel that New York Times bestselling author Clive Cussler calls a "first rate thriller brimming with intrigue and adventure." If you haven't started reading The Samson Effect yet, don't worry! You can start now at Chapter 1 or visit the Table of Contents to pick up where you left off. You can e

Marketing Tips Around The Net: June 5th

I love Fridays! It's a time for family and fun as we head into the weekend. In fact, I am about to take my three year old twin boys swimming. But Fridays also mean that we are going to take a quick trip around the net to look at some articles that can help us with our book marketing.

Before we get to that, let me take this opportunity to suggest an activity for your downtime. I am releasing my award winning action/adventure novel, The Samson Effect, as a serial for you to read at no cost. NY Tim

6 Promotional Item Ideas For Your Book

Promotional items and giveaways are great ways to promote your book. If you can combine utility and cost effectiveness, you have a winner. That's one of the reasons why bookmarks are such a great and popular giveaway for authors. A bookmark has all of your books marketing info printed in color right on it: Your name, book title, pic of your cover, a blurb, and contact/purchase info. If you search the internet, you can find deals that make bookmarks very cost effective.

But let's go beyond bookmar

Slang: The People's Poetry- Reviewed by Carolyn Howard-Johnson

Carolyn Howard-Johnson has reviewed Slang: The People's Poetry (Oxford University Press) by Michael Adams. In today's blog post, she graciously agrees to share the review with my readers.

Before we get to the review, I wanted to mention that my new video marketing tip is out for my newsletter subscribers. This week's video will look at a few Twitter tools that can help make your life much easier. Did you ever want to know how to post your tweets to your blog, or to automatically send a tweet to