Tony Eldridge's Blog, page 57

Eight Tips On Using Call To Actions To Increase Your Conversions

Today's tip is a simple one to sales and marketing types, though even these professionals can find themselves slipping when it comes to applying this fundamental action. Whether you are talking about your bookmarks, business cards, advertisements, web sites, blogs, or any piece of communication you have with your prospects, you need to always make sure your call to action is there.

What is a "Call to Action?" Simply, it's your instructions to your visitors or prospects to take an action. For exam

ePublish by Steve Weber: Book Review

"Today is the Golden Age of publishing. There has never been more opportunity to create and distribute your ideas, with virtually no up-front cost for printing, distribution, or marketing." Steve Weber, ePublish: Self-Publish fast and profitably for Kindle, CreateSpace, iPhone and Print on Demand.

Steve Weber, author of Plug Your Book, Sell on Amazon, The Home-Based Bookstore, and eBay 101 makes a bold statement with his new book, ePublish. Breaking from traditional publishing wisdom and conventi

6 Reasons to Blog Your Book- Edwin Crozier

This week's guest blogger is Edwin Crozier, author of 5 books, owner of his own publishing company- Sreamside Supplies, and the author of a DVD. Edwin has three books in the works and is a full time minister where he developed public speaking skills that he currently uses to help train others on public speaking. In today's post, Edwin pushes the boundaries of author comfort by suggesting a novel approach to marketing your book, an approach he is putting into practice at this very moment. I'm hon

Over 45 Minutes Of Free Video Training Available Now

Recently, I purchased Camtasia to create my screen capture videos. It has a powerful editing interface that helps the user put out some really great videos. Before Camtasia, I was using an open source freeware called CamStudio. It was a nice little program and you couldn't beat the price. It's major downside was that it had no editing features.

I also was able to get Sharon Eiben, a video editor, to help me give the videos that added professional touch. The results: much better quality videos al

Marketing Tips Around The Net: April 17th

We have some interesting articles to look at today. Each one will give you ideas on how you can better market your book. Before we do, I wanted to remind you that our contest to win 5 marketing books signed by their authors to the winner of the contest ends this weekend. You still have time to enter now. The marketing books are written by some of the best names in the book marketing business. This contest prize package is valued at over $100. And as an added bonus, I will throw in a signed copy

10 Ideas for Nontraditional Book Placement

If you have a book in hand or soon will, then you are excited to see it on the shelf of a local bookstore. But with the mega conglomerate bookstores and the tough economy, shelf space at major bookstores is getting harder and harder to come by. But with a little elbow grease and some comfy shoes, you can find a home for your books.

Traditional bookstores are just one place that you can sell your books. Here are some ideas for you to go after. And when you find success with one of these, ask the

5 Tips On Offering Free Samples Effectively

One of the strongest marketing tools you have at your disposal is that of the "Free Sample." Everyone likes to get something of value for little to no cost, right? That's why grocery stores hire the demo ladies to cook up the micro bites of pizza to pass out to shoppers. People in our business give away e-books, videos, trial memberships, sample chapters or excerpts, free reports, white papers, 60 minutes of free consulting time, and the list goes on.

If you are an author, you have the perfect "F

Submit Articles For Author Exposure- Christopher Vaughn

This week's guest writer is Christopher Vaughn, author of the The Man Beneath Lake Union, a contributor to the online magazine Americanchronicle.com and 21 other affiliated online magazines. He is member of the Pacific Northwest Writers Association and the Society of Children's Book Writers and Illustrators. Chris is a prolific writer and will be talking about how regular article submission drives traffic to his book site. He will share tips on how you can do the same for your book.



Submit Articl

Contest: Win Signed Library of Marketing Books

Today, in lieu of my normal Friday marketing tips from around the net, I am using the post to introduce you to a new contest that gives you the chance to win copies of 5 books from book marketing experts who have contributed articles to my blog. What's cool is that these authors have agreed to inscribe the book personally to the winner of the contest. Here are the quick details.


When:

The contest will run from now through Sunday, April 19th. The winner will be chosen on Monday, April 20th.

Prizes

Create Relationships On The Internet With Key Websites- John Kremer

Today's blog is one I have been anticipating for a while. Book marketing expert and guru (a word I do not use lightly), John Kremer, has agreed to share with Marketing Tips For Authors readers the most important promotion you can do on the Internet for your book. John's decades of book marketing experience and bona fide sales success is available to you through his website at Bookmarket.com, his blog, and in his many books and products including his 700+ page book, 1001 Ways to Market Your Book