Tony Eldridge's Blog, page 56

Editing IS Marketing: Boning Up on First Impressions: Carolyn Howard-Johnson

Today's guest writer is about as well-rounded as they come. Carolyn Howard-Johnson is an award winning author with both fiction and non-fiction to her credits. She is a published poet and an instructor for UCLA Extension's Writers' Program. Carolyn has been a speaker at writer conferences and workshops throughout the US. She has been awarded Woman of the Year in Arts and Entertainment and has an extremely long and impressive list of other awards. Carolyn taps on all this experience to give back

Savvy Book Marketers Guide To Successful Social Marketing: Book Review

Normally, my book reviews run on Wednesdays, but today's review is scheduled as part of a blog tour for a new resource that's hot off the virtual presses. I will be taking a look at Dana Lynn Smith's Savvy Book Marketers Guide To Successful Social Marketing. If you had questions about social media marketing, you will want to see what I have to say about this new book.

Before we get to the review, I have a couple of housekeeping announcements I am compelled to make, so hang with me for just a few

Marketing Tips Around The Net: May 1st

Its the first Friday in May. Can you believe that May is already here? Well, I have gathered 10 more links for you to visit this weekend where you can hear other experts give their marketing tips. Before we do, here are a couple of quick announcements:

1. If you join my free video tips for authors newsletter before Monday, you can view the two video tips on using Google Analytics to learn who is visiting your site and how to install Google Analytics on your Blogger blog. On Monday, I will walk yo

BookBuzzr: How to Market Your Book on Facebook, MySpace and Other Social Networks

Recently, I came across an interesting way for authors to present their book on the internet and within social media sites. It intrigued me to the point that I contacted the creator, Vikram Narayan, and asked him to introduce his free book marketing product to my readers.

BookBuzzr is an application that allows authors to upload an excerpt, chapter or their whole book into a form that gives the readers a feel for reading a physical book, down from the page curls at the bottom when the reader tur

The Zen Of Social Media Marketing: Book Review

Chances are, if you are a regular reader of Marketing Tips For Authors, then the subject of today's book review is one that you have spent many hours thinking about. Shama Hyder, founder of Click to Client, a full-service online marketing firm, has written The Zen Of Social Media Marketing. This 103 page e-book defines the realities of the social media sites and claims that once you understand the "Zen" of social media marketing, it becomes truly effortless.

Shama approaches the subject by layin

How should YOU market?- Jeremy Robinson

I am thrilled to introduce you to one of the best thriller authors today. Jeremy Robinson has done what few people have done. He self published a novel that became Lulu's best selling fiction of all time; he's written non-fiction; he's started his own publishing company; and he has inked 2--count them--2 three book deals from traditional publishing companies (Variance Publishing and Thomas Dunne Books); and he has a film company working on bringing his characters to life on the silver screen. Bu

8 Tips on Creating An Army Of People To Market Your Book

Let's face it; if you go at marketing your book alone, you will have a monumental, if not impossible job ahead of you. Even the NY Times bestselling authors need people to help them get the word of their book out. That's what we are talking about when we say "an army of people to market your book." How do we find people willing to be our spokespeople and tell the world about our book? Below are 8 ways you can start to build your own marketing army.

1. Put out a great piece of work. If you want pe

Blogger Challenge, Shama, Jeremy, and Google Analytics Videos

This is a non-traditional post for Marketing Tips For Authors. Normally, I post Monday through Fridays, but I am particularly excited about the upcoming week and I want to give you a preview of what's coming. I also want to share with you a blogger challenge that I finally decided to take and I encourage you to take it too. So, here's what's got me all excited that motivated me to share this post with you.

1. Darren Rowse of ProBlogger fame, issued the 31 day challenge for bloggers to build a bet

Award Winning Novel Serialized: The Samson Effect

Here's a special weekend post that I am excited to share with you. Starting May 4th, I will be releasing my award-winning action/adventure novel, The Samson Effect, as a serial release for readers to follow and comment on. You can keep up with the Samson Effect serial release by bookmarking the site and visiting once a week. To learn more about the serial release, visit:

http://samsoneffect.marketingtipsforauthors.com/2009/04/samson-effect-weekly-serial-starting.html

I hope you enjoy this story th

Marketing Tips Around The Net: April 24th

Here we go on our trip around the net. I have pulled together 10 articles that I think you may find value in. Some from our old friends, others from some new experts I have come across. So click away and pick up a few things you can use to help promote your book today.

1. The 5 C’s of Expertise: And Why I Don’t Shy Away from the Term- Shama Hyder, founder of Click to Client, a full service online marketing firm based in Dallas Texas, weighs in on what it takes to become an expert. This is somethi