Tony Eldridge's Blog, page 54

Conference Checklist- Maria Zannini

I am thrilled to have Maria Zannini as my guest writer today. She is the author of TOUCH OF FIRE, a futuristic fantasy set on a post-apocalyptic Earth. She also has a blog that she created to "share the wealth" with other writers. If you want to see a first rate job at a blog and website, then stop by Maria's sites and look around. (See last paragraph for link). Today, Maria will give her checklist for preparing to attend writer conferences. This checklist has quite a few marketing tips in there

Marketing Expert/Sales Manager Vs The Pizza Boy

This weekend, I ordered pizza from a place in town that I hadn't ordered from before. Their catch was a large pizza for $5.99. Not bad; my family of four could eat for under six bucks. Now, I knew a sales pitch was coming. Any place that offers a low price on something always trains their staff to try to up sale you on bigger or additional items. I am pretty good at fending off any attempts.

Until Friday.

Mind you, I am a seasoned marketing expert. I have managed over 40 investment sales reps. I a

Marketing Expert/Sales Manager Vs The Pizza Bo

This weekend, I ordered pizza from a place in town that I hadn't ordered from before. Their catch was a large pizza for $5.99. Not bad; my family of four could eat for under six bucks. Now, I knew a sales pitch was coming. Any place that offers a low price on something always trains their staff to try to up sale you on bigger or additional items. I am pretty good at fending off any attempts.

Until Friday.

Mind you, I am a seasoned marketing expert. I have managed over 40 investment sales reps. I a

Marketing Tips Around The Net: May 29th

TGIF! With summer and fun at our doorstep, the weekend takes on a whole new meaning. Go play, recharge your batteries, and enjoy your family. Writing, marketing, and work are important, but the time we spend with our family and friends will be the things we remember when we can no longer write, market, and work.

If you are looking to chill with an award winning, action-adventure tale, check out my serial release of The Samson Effect. I am releasing a chapter a week. We are up to Chapter 4, but yo

Book Marketing: There Really Are No Free Lunches

We all have heard the proverb that there are no free lunches. When you really look into claims that something is free, there is always an underlining cost behind it. Sometimes the cost is carried by the person offering the free lunch (cost to create/deliver); other times, it is offered by the recipient of the free lunch (cost by trading their contact info).

If you are offering free tips, downloads, books, or services to your readers, you need to make sure you understand what your cost is before y

6 Ways To Cure Blogger Writer's Block

So, you have chosen to develop a blog as part of your marketing plan. That's great. Done right, blogs can be an important and productive part of your marketing plan, especially if you are giving "how-to" advice. The problem that many bloggers have is that they start off out of the gates strong, but as time goes by, they start to lose their steam. In some cases, they grow tired of the work needed to keep a top-notch blog going. In other cases, they run out of things to say. Here are 6 tips to hel

Domain Names: Author or Book-Based?: Jennifer Mattern

I hope everyone had a wonderful holiday weekend. As you are reading this, I am on my way to the zoo with my wife and three year old twin boys. On top pf that, I am thrilled that I think I finally have my computer issues behind me.

To help us get back into the swing of things after the holiday, I have invited Jennifer Mattern as a guest writer today. She is a freelance business writer and blogger who lives book marketing and has powerful tools and skills to help authors market their books. Today,

Marketing Tips Around The Net: May 22nd

Today is the start of a long weekend for most of us. Summer fun is finally here. Summer brings unique marketing opportunities because people like to go outside and play. It's a great time to go out and meet people and tell them about our book. But it's also a great time to ramp up our marketing for our book. Since it's Friday, I have compiled a list of marketing tips from around the net for you to digest this long weekend. Put them to use on Tuesday. Enjoy Monday!

Before we do our tour around the

Marketing: 3 Tips At Giving Your Word And Keeping It

Marketing: It's finding ways to tell people about you, your book, your newsletter, your services, or anything that you want people to see. Implied in every marketing strategy, whether advertisements, viral campaigns, social media sites, and every other aspect of your marketing plan, is a promise. The promise is what you state, imply or infer in your marketing message.

Perhaps you are promising people a newsletter delivered at regular intervals or a special price on a book or service. Perhaps your

4 Tips For Selling Multiple Books

If you are an author who has multiple books and you sell them through your own shopping cart, there are a few marketing tips that may help increase the sales of your book. They are very successful techniques that businesses use today to help increase their sales.

As the sales and marketing director of a company I worked at in the past, I witnessed firsthand the overnight increase in revenue when we implemented these techniques. If you are creative in applying these techniques, you may find added