Tony Eldridge's Blog, page 60

Increase Your Traffic Through Original Content

At its most basic level, marketing deals with ways of finding customers for your product. If you are an author, then your book is your product. Of course, you may have other "products" you are trying to gain customers for. You may have a newsletter you are looking find subscribers for; you may have a consulting business you are looking to find clients for; you may have a social site you are looking to find "friends" or "connections" for. So marketing does not always deal with selling a product f

Dedicated To Our Defenders

I wanted to share a site that I joined last year. Sure, it's marketing, but it really does have a more altruistic motive. The site is Dedicated To Our Defenders . DtoD (as they refer to their organization) is a non profit group that provides books to our soldiers serving overseas.

To be a member, all you have to do is fill out a contact form and donate a couple of books. They have three types of memberships:

1. Authors
2. Publishers
3. Everyone Else

According to their website, the mission of DtoD "i

Vulnerable Writer Seeks Successful Promotions

Our guest writer today is Kat Smith, author of I'm Tall You're Not – So That Makes us Even and The Naked Author . She is a former model and host of a nationally syndicated radio morning show with ABC Radio Networks, Inc. She is currently a conference speaker and seminar leader. Kat is also a media consultant for authors. It is my pleasure today to invite her to be the inaugural guest writer for Marketing Tips for Authors.

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New authors are very vulnerable. This industry is challenging and most of

Branding Tips: Creating Favicons and Custom Error Pages

Today, we will talk about how to add favicons and custom error pages to your website. Both are popular branding techniques used by most businesses on the web and techniques you can use as a branding tool for you and your book. You can spend hundreds of dollars hiring someone to do these things for you, or you can do them yourself for free by reading and learning from this post. This week's free video marketing tip (the week of March 9th, 2009) also walks you through how to create favicons for yo

Finding Endorsements And Testimonials For Your Book

So, you've begun writing your book, or you have a book that's already out. You decide that what you need are endorsements and testimonials. They grace the covers of the best sellers you pick up in the bookstore. You know that you read them when you look at a book. Well, so do your potential readers. And it's an accepted fact that endorsements and testimonials do help sell books. So, how do you get one for your book?

First, let's look at the differences between testimonials and endorsements. A tes