Branding Tips: Creating Favicons and Custom Error Pages

Today, we will talk about how to add favicons and custom error pages to your website. Both are popular branding techniques used by most businesses on the web and techniques you can use as a branding tool for you and your book. You can spend hundreds of dollars hiring someone to do these things for you, or you can do them yourself for free by reading and learning from this post. This week's free video marketing tip (the week of March 9th, 2009) also walks you through how to create favicons for yo