Book marketing is simply the activities we do to help spread the word about our book. Sometimes we do that through a direct message that says, "Read my book." This is what book reviews, advertisements, and visiting book clubs are all about. But as we have also seen, sometimes marketing our books includes doing things that increases our exposure in other ways in order to find potential readers. This is what we do when we blog, give speeches on topics other than our book, and when we develop an ex
Published on June 22, 2009 06:23