HTML Or Text Newsletter Format: 10 Considerations

There are two basic formats you can choose when you send out your newsletters to your subscribers: HTML or text. Many Email Service Providers (ESPs) give you the choice to choose to send out both, that way if someone only accepts text, they will receive the text version rather than a text rendering of the HTML format (which can look very yucky). But the format you SHOULD choose may surprise you. Here is a comparison of features for you to consider when choose the format of your newsletter:


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