Tony Eldridge's Blog, page 44

E-Book Cover Service Creates Twitter Contest Book Cover

I am excited to share a couple of items with you today. First, my videos series/e-book on How To Create Twitter Contests is just about finished. Many of you know that my background is in marketing educational videos that the company I worked for created to learn products like Photoshop, Flash and Dreamweaver . With my new Twitter Contests product, I am combining my experience in creating how-to videos with informational e-books.

Twitter contests can be an effective and fun way to find follower...

How OK! Magazine Taught Me A Thing Or Two About Book Promotion By Dorothy Thompson

Today, I am thrilled to have Dorothy Thompson as our guest writer. Dorothy is the founder of Pump Up Your Book Promotions, a full service PR agency specializing in online book promotion. She is also the author of numerous books including A Complete Guide to Promoting & Selling Your Self-Published eBook and 101 Internet Radio Shows to Promote Your Books among others. It's my pleasure to introduce Dorothy to you today as she talks about what the popular magazine, OK!, taught her about book mark...

Award Winning Book Review Site Helps You Market Your Book

I am always excited when I find a great marketing opportunity for authors. A few days ago I came across a book review site called quite appropriately, The New Book Review. This blog is created by Carolyn Howard-Johnson, author of many books including The Frugal Book Promoter and The Frugal Editor.

The New Book Review was recently named 101 Best Blogs for Readers by Online Universities. If you are looking for more exposure for your book, then check out this new review site. If your book is new...

Marketing Tips Around The Net: October 30th

It's Friday (actually Saturday), but that still means that it's time to take out tour around the net to look at some great marketing tips from experts all over. Yesterday, I did a clean install from Windows Vista to Windows 7 and it took a lot longer than I anticipated. But now that's it's over, I am glad I went through it. With that looming task done, I'm glad to forge ahead with the rest of my computer work (Kudos to Dell for making the process relatively painless-at least for me).

Before w...

Do You Have A Marketing Vision?

We often talk about the importance of having a marketing plan, but when was the last time you considered your marketing vision? Ideally, your marketing vision should be part of that plan. If you have a clear vision then some of the tough choices ahead may be a little easier to make. Without a marketing vision, your plan may be like buckshots, firing in one general direction and then another, trying to see what works. The problem with an approach like that, is that you may change from a great ...

How To Use Twitter As Your Best Method For Targeted Long Term Traffic: by Samantha Milner

I am excited to introduce you to today's guest author, Samantha Milner, co-founder of DSM Publishing Limited. I found Samantha online via Twitter and started to read some of her blog posts on marketing. Before I was an author, I worked as a marketing professional for an Internet company. Many of the things I read from her were spot-on when it came to my own marketing philosophy. What's more, the day that Samantha sent me her post on using Twitter for targeted, long-term traffic, I had just fi...

Designing Above The Fold For Blogs, E-mail, And More

Have you heard the term "Above The Fold" before? It comes from the newspaper industry. Newspapers are displayed for sale by being folded in half with only the top half of the front page visible. Publishers learned quickly that your most compelling headlines must be visible, above the fold, for newspapers to sell. Imagine, the content of an entire paper hinging on what's put on that relatively small piece of printable real estate.

Marketing mediums that you use may also have an "Above The Fold"...

Marketing Tips Around The Net: October 23rd

It's a cold, wet Friday, and a perfect time to sit with a warm cup of coffee or tea an go through this week's tour around the net. We have a great line-up of things to learn. So, without further delay, here are the marketing tips I have found this week around the net.


1. Podcast: SelfPublishingReview.com Henry Baum on Exciting Developments in Self-Publishing- Joanna Penn kicks us off with her podcast interview of SelfPublishingReview.com's creator Henry Baum. His site is a magazine style site ...

Deliver What Your Marketing Message Promises

When was the last time you got an e-mail, read a flyer, watched a television commercial or got excited about any marketing message only to think, "This is it?" when you got the product? It's an experience we all have faced before. How does that make us feel about the person or company who delivered the message?

The same is true when we create our own marketing message. We need to make sure that we are delivering what our message claims to deliver. When we don't, we will sacrifice our credibili...

How Not To Publish Print On Demand By Bob McClain

Today, I excited to introduce you to Bob McClure, author, book marketer and creator of Word Smith Bob blog. Today, he's going to give his take on Print on Demand publishing (POD) and give his advice on what to do and what not to do if you choose this publishing path as an author.

Before we get to his post, be sure to take a moment to sign up for my free video tips for authors newsletter. I'll start you off with over 45 minutes of free video tips and my newest tip is with my video editor as I ...