Tony Eldridge's Blog, page 46

Authors And The Principle Of Creating Multiple Revenue Streams

Whether you're a self published author or a traditionally published author, I have some good news and some bad news for you when it comes to how much money you will probably make as an author. But before we get to the good news/bad news, here are a couple of in house announcements for you:

1. If you have not already signed up for my free video newsletter, where you can look over my shoulders by watching videos of me teaching some of the more technical aspects of marketing your book, then you c...

Great Endorsements Sell Books By Shel Horowitz

I am thrilled to introduce you today to our guest writer, Shel Horowitz. What first caught my eye about Shel was his description as an ethical business success strategist. Shel is also an author, marketing and book publishing consultant, a copywriter and a professional speaker. A visit to his websites will uncover a treasure trove of useful information. Today, Shel will be talking about what makes great endorsements. This is a condensed section from Shel Horowitz's award-winning seventh book ...

Marketing Lesson I Learned From My Infidelity

I am going to share a lesson I learned this past Friday. Being the eternal optimist, I sat down when it was over and thought, "Wow! There is a powerful message for marketers buried in here." It's one I knew to be true, but until I experienced the flood of emotions when I was caught cheating red-handed, I don't think I really appreciated the power in the message. Here's what happened...

Friday night, I was sitting at a Starbucks. I had my computer with me, working on my upcoming book on conduct...

Marketing Tips Around The Net: September 25th

It's Friday and that means that it's time to look across the big, wide web to see what other experts had to say to help us market our books. Sit back with your favorite beverage and soak in the knowledge from this week's Marketing Tips Around The Net. Before we get to the tour, here are a couple of quick housekeeping announcements.

1. This week's new video tip is out: Creating Websites Using WordPress. If you have not signed up for my free video tips, then you can do so now at the side of my b...

What Makes Great Content Great?

Before we get to today's article, I wanted to let you know about the current live video tip for subscribers of my newsletter: Creating A Website With WordPress. WordPress is a powerful, versatile platform that allows you to do more than just blog. In this video, I will give you a sneak peek at the website I am designing to replace my current website. I will walk through some of the features of WordPress that shows why this platform can be a powerful and easy platform for you to use to build y...

Links for 2009-09-22 [Digg]

Win the fight, lose the customer

Does it really matter if you're right? Given the choice between acknowledging that your customer is upset or proving to her that she is wrong, which will you choose? You can be right or you can have empathy. You can't...

7 Keys For Blogging Your Book by Edwin Cozier

Today's guest post is written by a returning guest author, Edwin Cozier, author of 5 books and owner of his own publishing company- Sreamside Supplies. Edwin follows up on his last post, 6 Reasons to Blog Your Book. In today's post, Edwin continues his discussion with 7 Keys For Blogging Your Book.


7 Keys For Blogging Your Book
By Edwin Cozier


Once again, thanks Tony for giving me the opportunity to share what I'm learning on your blog. You are a great friend and a great help to all of us wh...

Using Landing Pages and Squeeze Pages To Sell More Books And Products

Landing pages and squeeze pages are important tools for internet marketers. If you know how they work, you can use them to help you ultimately sale more books as authors, more products and services as business owners, and grow your subscriber lists. So, what exactly are landing pages and squeeze pages?


Landing Page

A landing page is the page you want people to visit when they click on a link to your site. Most landing pages are used in the context of advertisements and marketing campaigns. For ...

Marketing Tips Around The Net: September 18th

It's Friday and that means it's time to take a trip through the net to see what book marketing tips have come out this week. I hope you enjoy this week's compilation. Before we get to our tour, I have a couple of quick announcements:

1. This week's new video tip is out: Creating Websites Using WordPress. If you have not signed up for my free video tips, then you can do so now at the side of my blog or on my video tips sign-up page. Not only will you be able to watch the current video tip, but ...

Blog Update

I just wanted to post a quick note to let everyone know that I have been in bed sick the last couple of days, but am feeling much better. I plan on posting the Trip Around The Net feature tomorrow.

Tomorrow, I celebrate my 40th birthday- and no, I don't think the illness is psychosomatic, tied to me hitting the big four-0... Well, I'm pretty sure it's not. Anyway, thanks for everyone's patience.

I am posting the next chapter in the Samson Effect Serial Release tomorrow, as well as the new fr...