Marketing Lesson I Learned From My Infidelity

I am going to share a lesson I learned this past Friday. Being the eternal optimist, I sat down when it was over and thought, "Wow! There is a powerful message for marketers buried in here." It's one I knew to be true, but until I experienced the flood of emotions when I was caught cheating red-handed, I don't think I really appreciated the power in the message. Here's what happened...

Friday night, I was sitting at a Starbucks. I had my computer with me, working on my upcoming book on conduct...