Tony Eldridge's Blog, page 47

September 15, 2009

Tips From A Road Warrior by L. Diane Wolfe

I am thrilled to have L. Diane Wolfe as our guest author today. She is the author of The Circle Of Friends series of books and Overcoming Obstacles with SPUNK! The Keys to Leadership & Goal-Setting. She is an accomplished professional speaker and seminar leader, as well as a private consultant for writers. Today, Diane shares with us her tips on pulling off a great book signing event.


Tips From A Road Warrior
By L. Diane Wolfe

Does the words "book signing" terrify you? Fear not! I thought wri...
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Published on September 15, 2009 05:51

September 14, 2009

HARO: Peter Shankman's Unique Gift To All

Many of you are aware of Peter Shankman's brainchild that has grown beyond perhaps even his wildest expectations. Haro: Help A Reporter Out is a unique tool that matches reporters writing a story with experts they can cite, interview or quote in the story. It's not only an amazing tool for reporters, but it can be a wonderful opportunity for you to gain added exposure if you are contacted and used as an expert.

Here's how it works. You sign up to be added to Shankman's HARO list. You will then...
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Published on September 14, 2009 07:53

September 12, 2009

Marketing Tips Around The Net: September 12th

Welcome to this Saturday edition of Marketing Tips For Authors trip around the net as we look at some great links for writers who want to learn more about how to market their book. Here in Forney, Texas, it's raining which means I get a reprieve from mowing and I get to spend some time with my coffee at Starbucks, working on my upcoming video/e-book release of Creating Effective Twitter Contests.

Before we get to the stops on our tour today, I invite you to listen to a podcast interview that ...
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Published on September 12, 2009 09:57

September 11, 2009

September 11th

It's Friday- September 11th. I spent the morning thinking back to the day that changed so much for this country. Thinking of how many other nations had been dealing with similar attacks on their people. Regardless of race, creed, or nationality, events like 9/11 touch everyone in the same way because we share the common bond of humanity.

My thoughts are with the families who lost loved ones at the hands of truly evil people. My prayers are also with the ones who gave their lives defending the...
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Published on September 11, 2009 10:45

September 10, 2009

5 Ways On How Luck And Design Make Twitter Much Different Than Sending Traditional E-mails

If you want to know about Twitter, the net is full of resources and books fill bookstores on this subject. "Micro Blogging" is still a relatively new platform and rules for using it effectively are fluid. Many Twitter "experts" early on tried to force Twitter into the same shaped hole as traditional e-mail mailing list and even traditional social networking sites.

Why did they do this? Well, quite frankly, they had to. Twitter is its own animal. There was nothing to accurately compare it to, s...
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Published on September 10, 2009 04:00

September 9, 2009

The Importance of Targeting: Excerpt From Upcoming Book

I am excited to announce that I am finishing up a book and video tutorial series on how to conduct effective Twitter contests. I will also be offering a free 10 lesson e-mail series on the same topic.

Today, I want to share with you an excerpt from the book. This excerpt discusses the importance of targeting your Twitter followers, but the principle applies to any endeavor that we engage in when we seek out followers/prospects. I hope you enjoy! I will be giving more information on this book a...
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Published on September 09, 2009 08:32

September 8, 2009

WordPress Is for Authors By Yael K. Miller

Today, I have Yael K. Miller, one of the powerful one-two punches from Miller Mosaic LLC., as a guest blogger today. Since beginning to share my own marketing skills, I have grown to be an avid believer in what she and her company can do for authors. Today, Yael shares with us why WordPress can be a great web platform for writer.

The timing on this article could not be better. Right now, my video editor is putting the finishing touches on a video tip that I recorded last week for the subscrib...
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Published on September 08, 2009 04:00

September 4, 2009

Marketing Tips Around The Net: September 4th

Can you believe that school and football are already here? I have trouble wrapping the thought around my brain that my twin boys are three years old. But with the fall around the corner, the focus on book sales will ramp up. Hopefully, these links will help with your book marketing activities.

1. On Branding and Your Web Site- Gayle Trent guest blogs on Carolyn Howard-Johnson's blog and gives some good advice about how to focus your online efforts to enhance your brand.

2. What Makes a Good...
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Published on September 04, 2009 07:22

September 3, 2009

The Describer's Dictionary: Reviewed by Carolyn Howard-Johnson

Today, Carolyn Howard-Johnson, multi award-winning novelist, poet and author of the HowToDoItFrugally series of books for writers, is reviewing The Describer's Dictionary, a unique tool for authors. Before she does, here are a couple of quick in-house announcements:

1. Chapter 16 in my award winning novel, The Samson Effect, has been released on the serial release site. If you have not started this novel that NY Times best selling author Clive Cussler calls a "first rate thriller brimming with in
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Published on September 03, 2009 00:30

September 2, 2009

7 Ways To Open Marketing Doors By Being A Virtual Social Butterfly

There are some people who make it a point to be at every conference, every cocktail party, every local charity event and every corporate sponsored event. In fact, they make it a point to be where ever people are. Why? Not because they like to party or drink, but because half their marketing work can be done at social events like these.

Maybe you don't live in a large city where these opportunities are available, or maybe you don't belong to the "in" crowd where some of the most exclusive (and in
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Published on September 02, 2009 01:02