Tony Eldridge's Blog, page 45

Contact Schools To Get In Front Of Readers

When we think about things we can do to market our books, visiting schools may not be on the top of the list of ideas we have. But I am here to tell you that there are a number of benefits by getting invited to speak in a school. And when I say school, I mean more than high schools and colleges. Middle schools and elementary schools can be a huge opportunity for authors.

How To Set Up A Visit

Here are some ideas that may get your foot into the door as a visiting author.

Ask people you know- Do...

Marketing Tips Around The Net: October 16th

It's Friday and that means it's time to take a quick trip around the net to see what posts and articles about book marketing has grabbed my attention. I have a great line-up today, so grab a cup of coffee or tea and settle in for some great stops.

Before we get to the tips, I wanted to let you know that if you have not already signed up for my free video newsletter, where you can look over my shoulders by watching videos of me teaching some of the more technical aspects of marketing your book...

How to Get Great Endorsements that Sell Books By Shel Horowitz

Two week's ago, we has the pleasure of reading Shel Horowitz's post on Marketing Tips For Authors entitled, Great Endorsements Sell Books. Today, Shel is back with Part 2 of his popular post where he will share with us how to actually get the great endorsements that sell books. Shel is an award winning author who has blazed trails that all authors dream of blazing. It's my pleasure to bring him back for this encore post. Before we get to Shel's post, here are a couple of quick housekeeping an...

Easy, Affordable Marketing by Maureen Hume

Today, I am delighted to introduce you to the Australian author Maureen Hume, who has written The Pizza Gang: Facing The Witch. Today, she will share her advice when it comes to easy and affordable book marketing. It's my pleasure to bring you her advice in today's guest author post.


Easy, Affordable Marketing
By Maureen Hume

So, you're a published author, congratulations! The journey from 'once upon a time' until 'they all lived happily ever after' can be bumpy, but it's ultimately smoothed out...

Robust Marketing Plans Are On Multiple Fronts

Today, we are going to talk about the benefits of creating a marketing plan that has a many-pronged attack. What do I mean? Well, sometimes it gets easy to focus on a single marketing medium; let's say Internet blogging. While effective blogging can be a great marketing medium, we miss out on a lot if that becomes the only way we choose to market our books, services and products.

Consider these marketing fronts. We may not try to add all of the marketing avenues at once, but they represent cho...

Marketing Tips Around The Net: October 9th

It's a cold, fall day heading into the weekend here in the Dallas, TX area. It's also a Friday, which means that it's time to take our trip around the net to check out what advice other experts are sharing about marketing our books. I have my Starbucks coffee next to me, ready to dive in. I hope you find some great advice to help you with your book.

1. Book Publicity: BlogTalkRadio Offers Books Authors the Opportunity to Host Their Own Shows- Starting us off today, two book marketing powerhou...

Automatically Format Your Book Professionally In Word

I want to share a program I recently purchased that has done a great job at helping me format my upcoming book in Microsoft Word. It is a program that you need to purchase, but for full disclosure, it is not one I promote as an affiliate. If you purchase it, I do not make a dime on it. I only share it here because I think it's a great tool for authors to look at.

Book Design Wizard 2.0 is a nifty custom layout wizard for Microsoft Word that easily helps you create a template for your book. Whe...

Pre-Natal Care for Your Book by Lynn Serafinn

I am thrilled to introduce you today to Lynn Serafinn, an author and book marketer with a depth of experience to share. When you read what all she is involved with, you will see why I am so excited to have her with us to share her knowledge on a topic that many authors don't start thinking about until it's too late: Marketing your book long before it's published. In fact, the three points of her intro to this post is worth the read alone. Without further delay, it's my pleasure to introduce y...

Creating An Elevator Pitch For Your Author Platform

We talk a lot about needing an "elevator pitch" for your book. It's the concept that if you were stuck on an elevator with a publisher, agent or anyone who could help you sell your book, how could you, in thirty seconds, convince them to consider your book. That's the approximate time you have from the time the elevator doors close to the time they reopen and person steps off.

You obviously don't have time for a full blown presentation of your book, so you have to tell the whole story in just...

Marketing Tips Around The Net: October 2nd

It's Friday--and October. Wow, time is really flying. Football is in full swing and my Indy Colts are off to a 3-0 start. My 3 year old twin boys are now fully dressing themselves. Time is flying. Well, one thing that doesn't change is that Fridays still mean we take a trip around the net to look at some great marketing tips from other experts.

Before we get to the tips, I wanted to let you know that if you have not already signed up for my free video newsletter, where you can look over my sh...