Tony Eldridge's Blog, page 41

Holiday Wishes From Marketing Tips For Authors

I wanted to post a quick note to wish everyone a wonderful Holiday week. I will be spending the rest of the week with family, so this will be the last post for me until next Monday. To lead you into the holidays, I wanted to give you the top 15 visited posts from this blog. I hope you enjoy them!

Other than the posts announcing the contests I ran, the top visited post ever on this blog is from a guest blogger:

What You Should Know About Web Design for Books- Yael Miller


Here are the remaining t...

Creating a Winning Workshop Part 1- The Write Subject: By Dr. Glen B. Earl

I am thrilled to introduce you to this week's guest author, Dr. Glen B. Earl. Glen is an author and experienced speaker. In today's post, he blogs on how to create winning workshops. Workshops and seminars are popular ways that many authors use as a marketing tool for their books as well as additional revenue streams for them. Today, we read part 1 of his post. Next Tuesday, we will finish with part 2 of his workshop post.

Before we get to his post, I want to offer you a holiday gift! Below, ...

Non Legal Spam Can Be Just As Devastating As Legal Spam

On December 17th, I published a post entitled, Sending E-Mail? Understand How The CAN-SPAM Act Applies To You. In it, I gave a brief summary of the CAN-SPAM Act and what you needed to be aware of if you sent e-mail.

The next day, a colleague of mine forwarded me a string of e-mails sent from her URL shortening service saying that the underlying URL domain being shortened had been flagged because of an unsolicited message violation. In fact, she sent 7 violation messages in all.

Why did she se...

Marketing Tips Around The Net: December 18th

It's actually a little past that time where we take a trip around the net to look at some of the best book marketing tips this week. Sorry for posting a day late. My Indianapolis Colts played football Thursday night to stay undefeated at 14-0 and then I had an unexpected and rare opportunity to spend the day on Friday with my wife and 3 year old twin boys. But never fear, here are the weekly tips around the net that normally appear right here, each Friday!

1. Publishers Delay eBooks- To get us...

Sending E-Mail? Understand How The CAN-SPAM Act Applies To You

If you engage in e-mail correspondence, then you need to understand the law surrounding the CAN-SPAM act of 2003. Penalties for not complying can include fines of up to $16,000 for each e-mail sent that was in violations and more than one person can be held responsible for each violation. Additional fines have been set in place by the FTC for gross criminal behavior.

Here is a simple list of rules you must adhere to under the CAN-SPAM act of 2003. Please note that I am not a lawyer and this i...

Using Cross Promotions To Save Money And Sell Books By Jessica James

Today, I am thrilled to introduce you to Jessica James, the author of the Civil War novel Shades of Gray, which has twice pushed Gone with the Wind out of the #1 spot on Amazon in the romance/historical/U.S. category. Jessica will be talking to us today about the power of cross promoting your book with other marketers.

Before we get to Jessica's post, I just want to take a quick moment to ask you to sign up for my free video tips for authors newsletter. You can sign up and even check out a sa...

The Essential Don Murray: Lessons from America's Greatest Writing Teacher- Book Review

It's not often that someone has the pleasure of sitting at the feet of a genius; not just any genius, but someone who can arguably be considered the best at what they do. Pulitzer prize winner Don Murray is one of those people. Though he has passed away from life, Thomas Newkirk and Lisa C. Miller have gone through Don Murray's writings, essays, and even his daybook to create a collection that represents his fundamental views on the process of writing in the book, The Essential Don Murray...

Marketing Tips Around The Net: December 11th

We have a great line-up today, including a nice list of podcasts and webinars coming up next week. As a reminder, if you want your podcast, teleseminar, video or webinar featured in my Friday's Tips Around The Net, follow the submission directions in my post entitled, Find Great Free Audio and Video Marketing Content From Experts All Over The World.

Also, don't forget to sign up for my free video tips newsletters to get my free videos e-mailed right to you. Sign up and check out the free samp...

4 Tips On Making Your Book Available To Book Clubs/Reading Groups

Book clubs are wonderful reader organizations that get together, usually once a month, to discuss a book that every member has read. The discussion is usually deeper than the kind you would find two friends having over a latte.

For fiction, members may discuss what role setting plays in the story, themes that run through the book, how characters evolve through the story or maybe what societal challenges presented themselves in the story.

For nonfiction, the members may discuss questions about...

Pre-Publication Book Marketing Activities By Rick Chesler

I'm thrilled to have Rick Chesler as our guest author today. Rick is the author of the soon to be released novel, Wired Kingdom. His book is scheduled for release in May of 2010. I have actually asked Rick to write a two-part post for this blog:

1. This one focusing on his pre-publication marketing for his book
2. Another focusing on his marketing activities after his book is out

I am a firm believer that watching people do something is a great way to learn. Rick has been kind enough to take us...