Tony Eldridge's Blog, page 37

Creating Free Banners, Ad Boxes and Buttons For Your Blog And Website

If you have ever wished that you could create a custom header for your blog or an ad box to promote your book, products or services, then you're in for a real treat. Today, I'm going to introduce you to Banner Fans, a free site that allows you to create these things quickly, easily and with very little technical skills required.



Before we get to this, I want to remind you about my newest release, Conducting Effective Twitter Contests. With this training product, you get a mix of video instr...

BookBuzzr: Free Marketing Tool For Authors

It was nearly a year ago when someone by the name of Vikram Narayan contacted me and asked me to take a look at his new creation, BookBuzzr. It's a tool that allows authors to display as much or little of his or her book as they wants. Readers can then read the content on a platform that mimics the turning pages of a book, down to the curl of the page.

Vikram claimed it could be a great marketing tool for authors. Well, I took a look at BookBuzzr and responded, "Why don't you tell my readers ...

Holiday Book Marketing by J. Aday Kennedy

It's Tuesday and that means that we have a guest author who will share her marketing wisdom with us. J. Aday Kennedy is a multi-talented author and will be talking to us today about creative ways to take advantage of many lesser known holidays in our book marketing efforts.



Before we get to her post, I want to mention my newest release, Conducting Effective Twitter Contests. If you have ever wanted to establish relationships with experts who can introduce you to their followers or find ways...

How To "Get" When Marketing In The 2.0 World

I have met a lot of people who want to do business on the Internet. They set up a web page, auto-responder, and shopping cart full of good content, and then place ads on the search engines on other websites. This kind of Internet marketing can be described as old Web 1.0 way of doing business.



What's the difference between Web 1.0 and Web 2.0? The chief difference is in the interactive and social nature of the relationships. Web 1.0 is very static. It's almost like sticking a billboard up t...

Marketing Tips Around The Net: March 5th

It's Friday and that means it's time to take a trip around the net. This week, I have increased my 10 stops to 15. There have been some great posts and articles for us to chew on. After the 15 posts I highlight, read on to see some interesting upcoming Blog talk Radio programs and some On-Demand podcasts and mp3 you can download for free.



Before we get to the post, I have a couple of quick housekeeping announcements:



1. By multiple requests, I am leaving my current video for my newsletter s...

The Non-Techie's Guide To Basic HTML

Have you been in a situation where you wish you could have added a hyperlink to a text, but you didn't know how? Or perhaps you wanted to bold or put a word in italics?

For most of us, this isn't a big deal. We use WYSIWYG editors (What You See Is What You Get). That means all we have to do is highlight a word and click the Bold, Italics or Link button and the HTML code is added under the hood without us having to do a thing.

But for the rare times where we may wish we could bold a text, but t...

Webcasts and Telecasts: A Great Way To Meet People

If you have been following me for any length of time, you know that I am partial to multimedia training and messaging. My free newsletter, Video Marketing Tips For Authors and my new product, Conducting Effective Twitter Contests both utilize screen capture as an audio/visual way to learn. But these videos are just as small way to use multimedia to platforms.



Last week, I was invited to be a panelist during Lynn Serafinn's Grand Opening event for her innovative new membership site, Spirit A...

Tips on When to Get and How to Use Reviews by Dave and Lillian Brummet

Today is Tuesday and that means it's time to invite guests to share their wisdom with us. Today, we have co-authors Dave and Lillian Brummet who are sharing an excerpt from their book, Purple Snowflake Marketing- How To Make Your Book Stand Out In The Crowd. Specifically, they will be sharing information on "When To Get And How To Use Reviews".



Before we get to the excerpt, I have a couple of quick announcements.



1. If you have not signed up for my Free Video Tips For Authors Newsletter, ...

Find The Followers Who Are Interested In Your Products, Services And Books

When we engage in marketing, we do so in the hopes that we can find who are interested, or need, our products and services. This is why corporations spend millions on advertising and PR. They flood the general audience with their messages in the hopes that enough will take action to make their investment profitable.

They also know that the more people are exposed to their message, the greater the likelihood they will eventually take action. This is why they run the same newspaper ads and telev...

Marketing Tips Around The Net: February 26th

It's Friday and that means it's time to take a trip around the net to look at book marketing posts that catch my eye. Before we do, I have a couple of quick announcements to make.
If you are a subscriber to my free Video Tips Newsletter, I want to let you know that the new tip is out. In this video, I walk you through the steps of preparing, uploading and installing the WordPress software to your server. If you are not a subscriber, you can sign up now and watch this video today. I will even...