How To "Get" When Marketing In The 2.0 World

I have met a lot of people who want to do business on the Internet. They set up a web page, auto-responder, and shopping cart full of good content, and then place ads on the search engines on other websites. This kind of Internet marketing can be described as old Web 1.0 way of doing business.



What's the difference between Web 1.0 and Web 2.0? The chief difference is in the interactive and social nature of the relationships. Web 1.0 is very static. It's almost like sticking a billboard up t...