Tony Eldridge's Blog, page 42

Should Newspaper Editors Answer To Sales Directors?

In a memo dated Wednesday, December 2nd, The Dallas Morning News informed company employees that section editors will now report to sales managers. This is a radical departure from the separation of news employees and sales management that has existed forever in the news industry. The Dallas Observer reported the news and printed a copy of the memo.

I have experience working in the sales department of the Dallas Morning News (one of the largest newspapers in the country) and I have worked as a...

Marketing Tips Around The Net: December 4th

December is finally here! This week, I actually got to see my 3 year old twins play outside while it was snowing... in the Dallas, Texas area. Well, hopefully the lineup of tips I have collected around the net will be enough to keep us all warm, no matter where we live. And remember to check out the new audio/videos coming out next week. I have them listed after the tips. If you have radio programs, podcasts, videos, or teleseminars coming out, let me know about them and I will list them in n...

What Authors Need To Always Have On Hand To Market Their Books

We spend a lot of time talking about online strategies for marketing your book, and for good reason. You can get a large audience (international) with relatively little monetary investment. But we also want to make sure we don't neglect the offline marketing opportunities that come our way, especially the ones that fall into our laps.

In this post, we will talk about how to plan for the unplanned opportunities. When you are in your car, running errands and chores, always make sure you have a f...

Marketing 101 for a Niche Message by Saundra Goodman

Our guest blogger today is Saundra Goodman, author of Got Teeth? A Survivor's Guide "How to keep your teeth or live without them." Saundra also operates the blog, Got Teeth? A Survivor's Guide. She is a great example of how to take a niche subject and market it. In fact, she will be sharing her marketing skills with us in a post entitled, Marketing 101 for a Niche Message.

Before we get to Saundra's post, I wanted to announce that my new video tips for authors is out. In this video tip, I wal...

Holiday Promotion For Your Book

If you have not tapped into the holiday season to help promote your book, now is the time to start. Regardless of where you fall on the spectrum of how commercialized you think the holidays should or should not be, the fact is that the holidays can be a boon for your book sales.

Last Friday (the Friday after Thanksgiving) was called Black Friday because retailers would finally move from the red (losing money) on the year to the black (making a profit). Thanksgiving marks the beginning of the ...

Marketing Tips Around The Net: November 27th

Happy Holidays to everyone! Today, not only will we look around the net for great marketing tips, but we will start a new service where we announce upcoming audio/video events that you can watch or listen to to help you learn more about marketing your books. Each event is free to watch. You can read my Monday's post for more information on how to get your upcoming event (or on-demand event) listed in future Friday's Tips Around The Net posts.

Before we get to our tips, I wanted to announce th...

30 Days To Launching A Product By Phyllis Zimbler Miller

Happy Thanksgiving to everyone. Today, I have decided to deliver a great resource for anyone who is launching an e-book, product or service. Phyllis Zimbler Miller has documented one of her product launches as it was happening to create a "how-to" guide for others who are lunching a product. This is literally like looking over her shoulders and watching her go through the launch process. The lessons you learn are priceless.

Before we link to each of her daily product launch articles as she co...

Why Visitors Leave Your Site And What To Do About It By Conrad Feagin

I am thrilled today to introduce you to one of my mentors when it comes to Internet marketing. Conrad Feagin is the founder of Technicallead.com, a company that has helped regular people learn complex software programs easily and quickly through a unique mix of video, e-learning and one-on-one mentor support. I always learn from him each time we meet, and today's post is no different. In it, Conrad tackles the problem authors and anyone with a web presence constantly faces--how to keep people...

Find Great Free Audio and Video Marketing Content From Experts All Over The World

Starting this Friday, I will be adding a new feature to "Marketing Tips Around The Net" post. It will still contain links to 10 marketing articles hand-picked by me from experts all over the world. But in addition to that, I will also be including a list of new podcasts, teleseminars, Internet radio episodes, webinars, and new videos which will be available the following week.

Marketers, if you have audio/video events planned for release and you want me to include them in the Friday post, then...

Marketing Tips Around The Net: November 20th

It's Friday, a rainy, cold one here in the Dallas area. Hmmm.... that's not too different from "It's a dark and stormy night," is it? Well, let's move on past my brilliant opening lines and get right to our trip around the net as we cover the globe looking for great book marketing posts and articles that catch my eye.

One quick note for you marketers who create podcasts, blog talk radio shows, teleseminars, mp3s, videos, and webinars; starting next Friday, I will be adding a new feature to my...