Bump Your Book, Product or Service Sales By Using The Scarcity Principle

Marketers have used the principle of scarcity for decades to help increase their sales. Once you understand how the scarcity principle works, you can employ it to help you sale your books, products and services as well. In fact, once you understand how it works, you can get rather creative in how you employ it.

So, what is the scarcity principle? Simply, it taps into a person's desire to get now what he or she believes will not be available in the future. We are entering the holiday retail sea...