Selling with EASE Quotes

“We’re all somebody’s prospect; we’re all somebody’s customer.”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“Explain the value and justify the cost - People don’t mind paying; they just don’t like to overpay.”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“Get up in the morning on a mission to save prospective clients from the shabby, ill-fitting, overpriced and worthless alternatives that those charlatans - who are your competition - are trying to get away with flogging them.”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“Think about it: if someone had found a way to manipulate human choice and free will – if someone actually had that kind of power – wouldn’t it be a tad surprising if they then decided to share their secret with the masses in a book for $20? Not to mention how it would be just very slightly unethical.”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“Don’t tell me you’re passionate about your job – show me that you’re passionate about helping people like me.”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“We all need salespeople who help people with the same enthusiasm shown by a small child describing the best Christmas present EVER”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer should roughly be the same, shouldn’t they?”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“We all need salespeople who deliver value that wasn’t there before they arrived.”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“We all need salespeople with humility, honesty, integrity, empathy and an old-fashioned work ethic that ensures the job gets done.”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“Focusing on Earning the Right will have an incredible effect on the success of every single sales call that you will make from this day on.”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“Solving the problem means helping the customer to understand why you’re the best person for the job”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“When your pipeline is full – with business coming out of your ears – the notion of people asking for a discount will sound hilarious, because you’ll already be at capacity”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“Salespeople who think that it’s all about price aren’t required: If it can be sold on the internet at the lowest price, you can take the huge cost of a sales team out of the equation.”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“If you don’t earn their trust at the beginning, they sure as hell won’t trust you with their money at the end.”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“If what you sell doesn’t help me then why are you knocking on my door?”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“Remember: when you walk into a DIY store to buy a drill, you don’t want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill.”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“We all need salespeople who understand the problem and can deliver a solution that works brilliantly for both sides.”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“We all desperately need brilliant sales professionals far more than ever before – to help us, guide us, keep us informed and stop us from making diabolically stupid buying decisions.”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“22% of current business-to-business salespeople will be replaced by search engines within the next five years.”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“Earn the Right - Ensure you put this chunk of Sales Tetris in place first and all the other pieces just take their own positions naturally.”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“Asking the appropriate questions means understanding exactly what your customer is trying to achieve”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction

“In many instances, the words “sell” and “influence” are completely interchangeable.”
― Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction