“Explain the value and justify the cost - People don’t mind paying; they just don’t like to overpay.”

tags: business, business-advice, business-quotes, business-success, business-to-business, buying, buying-decision, buying-decision-quote, customers, earn-the-right, influence, influence-quotes, money, negotiation, sales, sales-effectiveness, sales-training, salesmanship, salespeople, selling, selling-skills, selling-tips, shopping, trust, value