Danny Brown's Blog, page 37
April 6, 2014
The Sunday Share: A Game of Social Thrones
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be s...
April 4, 2014
Facebook for Android and Why Zuckerberg Now Owns Your Ass
A little while back, I wrote about my concerns with the Facebook Messenger app, and the Permissions it needed demanded to function. It was these Permissions that saw me uninstall Messenger and ultimately close down my Facebook profile.
I’ve since activated a very stripped down Facebook profile, where I share a lot less than before and have it locked down to a very small number of family and friends – a very different experience from my “pretty much share everything” use on the deleted account...
April 3, 2014
Why Your Brand Looks Foolish When You Don’t Walk the Talk
There are two things that mostly define a brand – their reputation and their actions. Each are intrinsically tied to one another – your actions impact your reputation, and your reputation defines what action you need to take.
Get one wrong, and the other can follow suit pretty quickly, and make you look foolish – which is exactly what the so-called “Enterprise Engagement Alliance” looks like with their current outreach tactics for one of their books.
Check out this tweet from them.
Seems innocu...
April 1, 2014
Stop Scoring Influence, Start Creating Influence Paths
A few months ago, I sat down withSteven Sefton, Digital and Social Media Director forZap Designs, to discuss a variety of topics including the differences in cultural marketing based on location; the changing face of influence; where influence marketing is heading; and much, much more.
Although Klout seems to be no more, social scoring is clearly still a driving tactic by brands when it comes to influence, given the news that LinkedIn has created its own scoring solution – which makes revisit...
March 30, 2014
The Sunday Share: The Beginner’s Guide to PR for Startups
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be sh...
March 27, 2014
THIS Is How You Do Brand Storytelling
One of the current buzz terms being bandied about by businesses today is that of “brand storytelling” – how brands can use storytelling to share their core values, win more customers, and outstrip the competition.
Never mind the fact that brand storytelling is as old as the first advertisement (not that that’s ever stopped social media hijacking old and proclaiming it as new), everyone’s talking about making the business human through stories.
The problem is, too many brands use storytelling po...
March 23, 2014
The Sunday Share: Robots Replacing Humans (Our Automated World)
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be sh...
March 21, 2014
An Open Discussion On Social Media Monitoring and Ethical Data Mining
As a marketer, I’m excited when I see advances in social media monitoring technology and the way we can use tools like text analytics, ontology and Natural Language Processing (NLP) to really understand our audience and their behaviours.
This level of data mining allows businesses to go way beyond the existing information they have not only on their existing customers, but potential ones, and really laser in on the kind of promotions, products and services that consumer is looking for.
However…...
March 18, 2014
The Three Metrics Your Business Needs to Answer on Social Media
If you Google the question, “Where do I start on social media?” you’ll be greeted with approximately 1.4 billion results.1.4 billion.
While many of these results will be duplicate versions, it’s clear that getting started on social media is a question many people are looking for an answer to. Add the word “business,” and run a similar search, and you’ll find around 1.2 billion results.
Blog posts, news articles, corporate videos and more—again, everyone is looking to find out the right way to d...
March 16, 2014
The Sunday Share: Teens and Technology (Understanding the Digital Landscape)
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be sh...
