Danny Brown's Blog, page 38
March 13, 2014
5 Ways Business Owners Can Optimize Their Ads for Mobile
Seventy-two percent of small-business owners planned to increase or maintain theirmobile ad spend, with 65 percent of these increasing their spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.
Add to that the fact thatGoogle and Facebook are shifting more of their revenues to mobile, and it’s clear that mobile marketing, advertising and purchasing is more than just a trend—it’s a key factor in how consumers prefer to do business in today’s m...
March 11, 2014
Understanding Your Blog Audience and What You Want From Them
When people think of “growing an engaged audience”, it’s usually in reference to blog readers; or an email list; or visitors to a sales page on your website; or listeners to your podcast; a social network community, or similar.
But what are we really building an audience for?
Is it simply to participate (click through on an offer or download a product)? Or is it to interact, via comments on a blog, tweets, Google+ conversations and more?
If it’s the former, then do we even care about engagement?...
March 6, 2014
Social Media Intelligence Isn’t Exclusive to Interaction and Participation
For many businesses and organizations, the advice surrounding social media is often loud and clear – “you need to engage or die”. The thinking behind this type of advice is that companies not already on social media are living on borrowed time and are already falling behind their competitors.
The problem with this advice is that it approaches organizations from a one-size-fits-all mindset.
It implies that, no matter what your goals are and how finite your resources may be, you need to be on soc...
March 4, 2014
How the 2014 BDC Young Entrepreneur Award is Helping Canadian Business
Whether you think you can, or you think you can’t, you’re right. – Henry Ford.
They say that if you’re aiming to run your own business, you need to have at least the equivalent of a year’s salary to keep you tided over while you’re building your customer or client base.
For me, even this may not be enough.
It’s tough to be build something sustainable and successful while not bringing in regular income. It’s one of the reasons I’d make for a lousy entrepreneur (at least, nowadays). I’m married wi...
March 2, 2014
The Sunday Share: A Dr. Seuss-Inspired Guide to Twitter
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be sh...
February 25, 2014
Can We Say Goodbye to These Social Media Buzzwords in 2014?
When it comes to social media, 2013 was a pretty watershed year for brands and platforms alike.
Oreo won widespread praise for the way it took advantage of the power outage at the Super Bowl with its“You can still dunk in the dark” tweet; Google’s nascent Google+ platformbroke the 500 million user barrier; and social channels continued to play key roles in political uprisings, aswitnessed in Brazil this past summer.
However, with all the positive steps of a maturing social media comes an inevit...
February 23, 2014
The Sunday Share: 20 Businesses That Are Changing The Way We Work And Play
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be sh...
February 20, 2014
How You Can Use Native Advertising to Complement Content Marketing
For many business owners, online advertising has traditionally meant banner ads and Pay Per Click campaigns with the likes of Google and Yahoo. While the online space was in its infancy for marketers, this approach was successful.
However, in recent years, consumers have become more discerning about how they’re marketed to, and this has resulted in banner ads and PPC campaigns taking a revenue hit. According toa recent article at Smart Insights, global clickthrough rates continue to show unimp...
February 16, 2014
The Sunday Share: The A to Z of Content Marketing
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be sh...
February 13, 2014
Why The Lithium Deal Highlights Klout’s Failings, But Is Good News for Influence Marketing
In the last couple of days, it was announced that social customer experience company Lithium Technologies would be acquiring social scoring platform Klout for a figure reputed to be around $100 million.
If the deal goes through, it’ll be the close of a five year journey for Klout since its inception – a journey that saw it initially praised as a conduit to determine online influence, and then berated for various missteps that included profiling minors, privacy concerns, and questions around it...
