Danny Brown's Blog, page 48
June 18, 2013
InNetwork, the Drive for Authentic Influence and What It Means for Brands
In the book Influence Marketing, we dedicate a chapter to some of the platforms we felt were leading the way in the next wave of influence marketing.
These platforms include Traackr, Tellagence and others, for the way they’re moving beyond generic influence and actually delivering business intelligence and results.
Of course, the limitations of a book, as well as how fast this space moves, meant as soon as we’d finished, new platforms came into play that impressed just as much.
One such platform...
June 16, 2013
The Sunday Share – 50 Stats You Need to Know About Content Marketing
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals. These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be s...
June 14, 2013
Why Google is Missing the Point on Sponsored Content
Over at the InNetwork blog this week, I wrote about why influencers deserve to be paid. It essentially looked at why brands should be treating influencers more professionally, and respecting them as a key partner in any marketing mix.
In the comment section after the post, Kari Rippetoe, Content Marketing Manager at Search Mojo, left an interesting statement:
Interesting post – you pulled me in with that title, because I wasn’t quite sure I agreed. I totally get where you’re coming from regardi...
June 11, 2013
Three Cool and Inexpensive Tools to Track Twitter Hashtags
Judging by the outcry over Tweetchat having to close, due to Twitter’s new API restructuring, and the interest shown in replacement platforms, it’s fair to say that Twitter chats continue to be popular for both Twitter users and brands alike.
The ease in which topics and conversations can be filtered using the hashtag on Twitter enforces the idea that, when done right, Twitter chats and their attached hashtags are a great way to solicit feedback, user experience, crowdsourcing and more.
To make...
June 9, 2013
The Sunday Share – Influence and Focusing on the Customer
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals. These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be s...
June 7, 2013
What We Want Versus What We Need
Oftentimes in life, we have these little moments of real time to ourselves, where there’s nothing but silence to keep us company. In today’s always on, ever connected world, these moments in time become ever rarer, and we have to grab them while they’re here.
In these moments, we see many things in a different light. One direction we were on is revealed to be flawed, while journeys yet to take become more important.
There’s no real rhyme, nor reason, as to why certain thoughts take centre stage...
June 5, 2013
Today’s CMO Needs to Be More Than Just a Chief Marketing Officer
As digital and mobile channels continue to pervade ever deeper into today’s business landscape, the challenges facing organizations and their key personnel grows with it.
Whereas before, we could create a message and hammer it home to our audiences until it was accepted, now there are multiple channels, factors, disruptors and more that make marketing your brand much more scientific than before.
Think of all the facets of marketing today:
Social media marketing
Mobile marketing
Influence marketing...
June 3, 2013
The Third Stage of Influence Marketing – Free @Vocus Webinar
On Wednesday June 5th at 2.00pm EST, I’ll be hosting a free webinar in partnership with Vocus around actual business results through influence marketing. Details of the webinar and where to register are below.
For anyone that’s been involved in marketing for any amount of time, you’ll know there are shifts in thinking that take us beyond what we know, into what we can truly benefit from.
Think about some of the shifts from the last 20 years or so:
Print media and flyers to social media and banne...
May 26, 2013
The Sunday Share – 7 Awesome Quotes from Steve Jobs
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals. These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be s...
May 24, 2013
Today’s Marketer and the Changing Face of Purchase Decisions
As digital and mobile channels continue to pervade ever deeper into today’s business landscape, the challenges facing organizations and their key personnel grows with it.
Whereas before, we could create a message and hammer it home to our audiences until it was accepted, now there are multiple channels, factors, disruptors and more that make marketing your brand much more scientific than before.
Think of all the facets of marketing today:
Social media marketing
Mobile marketing
Influence marketing...
