Danny Brown's Blog, page 46
August 6, 2013
The Changing Face of Social Media for Business in the B2C and B2B Space
With the shorter buy-in cycle of consumer customers versus business clients, and the natural usage of social media by “everyday consumers”, the ratio of B2C (business-to-consumer) versus B2B (business-to-business) has traditionally been in B2C’s favour when it came to how companies could benefit from social media as part of their business arsenal. Not any more.
Two recent surveys not only highlight the diminishing notion that social media is better suited to B2C companies, but also how well B2...
August 2, 2013
Social Media Intelligence, The UK / North America Digital Divide, and Social’s Impact on Influence
With a long weekend coming up here in this part of Canada, I’m about to take some downtime with my family and switch off for a few days. So, to end the week, I thought instead of a normal post here, I’d point you in the direction of three recent guest posts / Q&A’s elsewhere around the web.
I was grateful to be asked to contribute to three very different blogs in recent weeks – Canyon Communications, Salesforce and The Social Penguin – and the results can be found below. They cover different y...
July 31, 2013
Why We Need The I Don’t Care Button on Facebook (Infographic)
I don’t normally share infographics here on this blog, as I find most to be a mess of anecdotal data and limited research. However, as someone who’s been going through a culling process on Facebook for many of the reasons listed in this infographic, I thought this was a fun one to share.
Designed by Alessandro Di Ruscio, founder of “infocomics” website The Maple Kind, Why We Need The I Don’t Care Button on Facebook pokes fun at some of the status updates that find their way into our streams ev...
July 30, 2013
The Power of Glamour and the Upsell of Dreams
In the latest edition of TIME magazine, there’s an interesting piece by Virginia Postrel entitled The Twisted Allure of Jihadi Glory. While it features the recent outcry over the Rolling Stone cover featuring Boston bomber Dzokhar Tsarnaev, it poses a bigger picture question on the power of glamourization.
Postrel shares a quote from novelist Salman Rushdie, no stranger to controversy himself as the author of the 1988 novel, The Satanic Verses. Asked about what motivates suicide bombers, Rushd...
July 28, 2013
The Sunday Share – A Fireside Chat with @Tumblr’s @DavidKarp
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be sh...
July 26, 2013
State of Play for Influence Marketing in 2013 – Infographic
Businesses are now competing with – and often losing to – “the wisdom of crowds” in the branding battle.
Identifying individuals who sway online consumer opinion on specific topics and within specific communities has become critically important to marketers and public relations professionals.
A slew of social scoring platforms have emerged with claims that they can identify who influences who online while providing various tools and scoring systems to rank those who are influential and those wh...
July 25, 2013
How Visual Curation Can Help Tell a Brand’s Story
When it comes to helping define what your brand stands for and, by association, helping potential customers or clients see whether you’re a good fit for each other or not, visual content curation is a hugely effective solution.
While I’m not sold on the current trend that “to be a successful brand, you need to be a storyteller” – both Sam Fiorella and Hessie Jones offer valid opinions as to why this isn’t the case – I won’t dispute how a brand’s story can add to the overall appeal.
Knowing the...
July 22, 2013
Why We Need More Partnerships Like the @Traackr and @Nimble One
The middle of May saw a pretty big announcement in the influence marketing and social business space.
Influence platform Traackr and Social CRM platform Nimble announced a partnership that would see seamless integration of the two solutions, and allow much more effective management of influencer outreach programs.
From Traackr:
As of today, our users can connect their Nimble accounts to their Traackr projects and centrally manage influencer outreach efforts. It’s a huge step forward in closing t...
July 21, 2013
The Sunday Share – 8 Steps to Build Your Content Hub
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be sh...
July 18, 2013
The Future of Social Conversations
Back in “the good old days”, conversations around a blog post would happen at source – the blog itself. This led to a few direct results:
The blogger would be seen as an “authority figure”, since the ability to spark conversation meant his or her thoughts were worth listening to and debating;
Commenters could share their thoughts and, by adding extra value to the conversation, potentially increase awareness and interest in their own blogs or social footprints.
Then social media happened (and, ye...
