Danny Brown's Blog, page 42
November 19, 2013
The Influence Marketing Book and Its Impact on the Influence Conversation
When Sam Fiorella and I sat down to write Influence Marketing, we had a very defined goal as to what we wanted to achieve.
This ranged from the tone of the book itself, to the reaction of readers, to the long-term goals for uptake of the book’s methodology.
With Influence Marketing having just “celebrated” its six month anniversary since its publication date, I thought it might be fun/interesting to take a look back and see how the book’s not only been received, but also how our original goals...
November 17, 2013
The Sunday Share: 50 Amazing Facts About Mobile Marketing
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be sh...
November 11, 2013
5 Reasons Why You Need to Be Mobile Ready for 2014
Despite statistics to the contrary, many businesses continue to ignore the need for mobile solutions when it comes to their customers.
On this blog alone, I’ve shared why you need a responsive design for your site; how mobile was already starting to be a major player back in 2012; and how design trends are being shaped by the mobile customer.
Across the web, there are countless articles and presentations that share why the imminent future is mobile and how to initiate and track mobile marketing...
November 10, 2013
The Sunday Share: Nail Content Writing and Inspire Your Readers to Respond
As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be...
November 5, 2013
The Assumption of Dumbing Down the Message
This is a guest post from my wife Jacki. She’s the author of Starting Over and Standing Up , the first two books in the Starsville Saga. A version of this post originally appeared on her blog, but I wanted to share it here as I feel the question of definition, and the assumptions we make when it comes to dumbing down our own messages, transfer well to business and marketing in general, as well as our own blog communities.
Starting Over and Standing Up, the first two books in the Starsville Saga...
November 3, 2013
The Sunday Share: Writing for the Web, It’s Not the Same!
As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be...
October 28, 2013
Why Influencers Deserve To – And Should – Be Paid by Brands
Ever since sponsored posts were made popular by the likes of Izea, the question has remained: should influencers be paid for their promotion of your brand’s message, product or service?
On the one hand, you have those that say paying an influencer removes the validity of the review of promotion, since you can’t possibly remain non-biased when there’s been an exchange of money.
On the other hand, you have those that say it’s no different from any other marketing channel, and you pay for that, so...
October 20, 2013
The Sunday Share: Serving the Connected Customer
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be sh...
October 18, 2013
Don’t Be the Company Sending a Crappy Email Pitch That’s Breaking the Law
Back in 2003, President George W. Bush passed the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act, that was meant to establish standards when it came to commercial email and help protect consumers from errant businesses filling email inboxes with their crud.
While well-intentioned in its creation, unfortunately its been much less effective when it comes to actually making marketers and promotional companies any better at respecting the wishes of those they see...
October 16, 2013
Google Hummingbird, Content Authority, and How Atomic Reach Can Help
Last month, Google released the Hummingbird algorithm. Since then, many articles and blog posts have been written about its impact on key areas for publishers – SEO, Page Rank, web authority and, perhaps most importantly, content marketing.
The link at the start of this post is from Search Engine Land and offers a thorough overview of what this new Google algorithm means. However, to give you a quick idea of what Hummingbird is, here are a few of the main points from the article:
It’s a new sea...
