Danny Brown's Blog, page 40
January 19, 2014
The Sunday Share: 50 Random Twitter Tips for Business
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be sh...
January 16, 2014
The Battle for Social Ad Revenue – The Potential Winners and Losers
As the dust settles from Twitter’s recent IPO, one of the surprising outcomes was the news the microblogging platform is on track to postglobal ad revenue figures of $1 billion by the end of this year.
In the U.S. alone, Twitter’s ad revenue showed an increase of 93 percent over the same period the previous year, with$277 million posted for the first three quarters in 2013.
With mobile becoming ever more pervasive as the browser of choice for Twitter users, and mobile ads growing less intrusive...
January 13, 2014
Dear Marketers – It’s Not Empathy We Need, It’s Realism
As marketers, we like to coin cool new terms to make old tactics seem new and refreshing.
Among these terms is content marketing, influence marketing, relationship marketing, and perhaps the best of all, empathy marketing. This last one has seen some traction lately as marketers and consultants talk about understanding your customer’s needs better through empathizing with them.
Of course, any good marketer would already be understanding customer needs, but that’s another topic, another time.
The...
January 12, 2014
The Sunday Share: 12 Inspiring Quotes from Pope Francis in 2013
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be sh...
January 9, 2014
A Conversation About SEO, Social Media and Content Convergence
A few months ago, I sat down with Steven Sefton, Digital and Social Media Director for Zap Designs, to discuss a variety of topics including the changing face of marketing; where different verticals fit; how the UK and North American markets are different; where influence marketing is heading; and much, much more.
Below, you can find part one of that chat (which originally appeared on The Social Penguin), centred around the shifting face of marketing, and how demographic buyer differences betw...
January 7, 2014
Social Media, Bullying, and the Growing Lynch Mob Mentality
One of the biggest benefits of social media, whenever you raise the topic of what changes social media has enabled in the bigger picture, is that of freedom of voice for everyone.
No longer are brands the only ones who have a pulpit to spread a message. Now, everyone from non-profits to small businesses to individuals have the same opportunities to say something and have that message spread far and wide.
On the one hand, this is a great leveller – if brands are guilty of questionable practices,...
January 5, 2014
The Sunday Share: Star Wars, Instagram and the Force Behind Lost Content
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be sh...
December 31, 2013
Real-Time Marketing or Data Driven Marketing?
When I was a teen, back in the 80′s – yes, I’m old – there was this bakery just off my local high street.
It was a family-owned bakery, and had a mix of fancies, pastries, bread and sweets (candy, in North America). While the goods being sold were a great mix, and kept the bakery successful, it was what the owner did to keep it that way that interested me (and probably instilled the first concept of marketing to my subconscious).
If there was a sports match on, he’d make small cakes in both tea...
December 23, 2013
Take the Reins (The Fear of Not Being Perfect)
To be nobody but yourself – in a world which is doing its best, night and day, to make you everybody else – means to fight the hardest battle which any human being can fight; and never stop fighting. – E.E. Cummings
On Christmas Day, 2010, British charity worker Simone Back took her own life. It’s believed Simone had been experiencing relationship troubles and, as a result, felt she could take no more pain.
Gathering together a collection of pills from her medicine cabinet, Simone downed the pi...
December 22, 2013
The Sunday Share: Should You Dump Your Facebook Page in 2014?
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be sh...
