Danny Brown's Blog, page 43

Breaking Down the Four Ms of Influence Marketing for Better ROI

I’m an old-timer. I come from a background of 20 years in marketing, and gained my Associate Marketing Degree from the Chartered Institute of Marketing almost 15 years ago.

I cut my teeth on the Four Ps of Marketing – Product, Price, Promotion and Place – and used that quadrant for clients and employers alike.

But, as useful as the Four Ps have been in my own growth, times change and marketers need to change with them. This goes for both performance marketers (where I’d place myself) and brand...

Quit Trying to Market With a One Size Fits All Mindset

As marketers, we focus a lot on data to help us create strategies and tactics that will appeal to our core demographic.

We collate reams of information from various channels – social, mobile, print, media, research studies – and filter out the non-useful to drill down into the qualitative information needed to offer our campaigns a better chance of success.

The problem is, we’re allowing the data to drive our decisions, instead of our decisions being driven by the insights we, as humans, gather...

The Sunday Share: Why Behavioural Data is Key to Social Selling Success

As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.

These include standard presentations, videos, multimedia and more.

Which brings us to this week’s Sunday Share.

Every week, I’ll be sh...

How to Build the Commodities of Identity and Trust in Social Media

Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies.It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more.

All good reasons. All good value. And yet….

While these are all solid enough reasons to be on social media from a brand’s point-of-view, they mean nothing unless you have an audience. Not just an audience, but also one that actually trusts and supports you, and will lis...

5 Years at DannyBrown.me: Anniversary Giveaway

Today sees the five year anniversary of this blog. While I’m still a little bit behind Gini Dietrich, it’s still a nice little milestone to reach personally.

While I’ve been blogging on and off since 1999, it’s this blog that has really fallen into place and become the starting point for everything I do elsewhere online. It’s helped me in my professional goals, and it’s introduced me to some fantastic people, either in the comments or via email – so thank you for being here.

Instead of running...

The Sunday Share: How to Create Devoted Customers

As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.

These include standard presentations, videos, multimedia and more.

Which brings us to this week’s Sunday Share.

Every week, I’ll be sh...

Community is an Ecosystem

If you were to look at the definition of an ecosystem, you may find something along the lines of this:

An ecosystem is a community of living organisms (plants, animals and microbes) in conjunction with the nonliving components of their environment (things like air, water and mineral soil), interacting as a system. These biotic and abiotic components are regarded as linked together through nutrient cycles and energy flows. As ecosystems are defined by the network of interactions among organisms...

Why MyPeerIndex is a Major Step Forward for Social Scoring

When we were writingInfluence Marketing, bothSam Fiorellaand I spoke to several tech vendors in the social scoring and influence marketing space. This includedFerenc Huszar, lead data scientist atPeerIndex.

When asked about the future of social scoring and where it sits within the bigger influence marketing picture, Ferenc advised,

Currently, influence platforms calculate their scores and metrics based largely on social media interactions simply due to the fact that this data is most widely ava...

The Sunday Share: Building Community via Social Media

As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.

These include standard presentations, videos, multimedia and more.

Which brings us to this week’s Sunday Share.

Every week, I’ll be sh...

There Is Zero New Content on the Social Web Today

Instead, blogs, videos, podcasts, etc., are merely re-imagining everything that has come before. Originality is a long-gone word and recyclability is the “new original”.

Let’s discuss -the comments are open.

image: Francisco Sanchez

There Is Zero New Content on the Social Web Today originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license.

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