Breaking Down the Four Ms of Influence Marketing for Better ROI

I’m an old-timer. I come from a background of 20 years in marketing, and gained my Associate Marketing Degree from the Chartered Institute of Marketing almost 15 years ago.

I cut my teeth on the Four Ps of Marketing – Product, Price, Promotion and Place – and used that quadrant for clients and employers alike.

But, as useful as the Four Ps have been in my own growth, times change and marketers need to change with them. This goes for both performance marketers (where I’d place myself) and brand...