Danny Brown's Blog, page 39
February 12, 2014
How Readz is Aiming to Take Content Marketing to the Next Level
Mention the term “content marketing” and, for the most part, you’ll probably think of three things – web content, social content (tweets, Facebook updates, Google+ posts, etc), and good old fashioned blog posts.
You can also add video marketing and white papers into the mix. All things considered, content marketing has been the word on pretty much every marketer’s lips for the last 12-18 months.
The problem is, once you move away from the type of rich content found on blogs (written, spoken or...
February 10, 2014
Why It’s Important to Support Independent Book Publishers
Over the weekend, I saw the following update on Facebook:
Post by Morning Rain Publishing.
Written by the team at Morning Rain Publishing, it was a stark reminder of how important it is to not only support your favourite authors, but also the publishers behind the books and writers you take to heart. This is particularly true of indie publishers, since they can often be the first step for any aspiring author and their wish to be published.
After all, for many people, publishing a book is high on...
February 9, 2014
The Sunday Share: 10 Logo Design Trends to Adopt in 2014
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be sh...
February 7, 2014
Turning Prospects Into Customers and 24 Other Tips to Help Grow Your Business
Lately, it seems as if we, as marketers, have gotten lazy. We’ve stopped thinking beyond the easy, Marketing 101 prospecting that we learned when we started our profession, and happily hide behind numbers that don’t mean all that much.
Impressions;
Social proof;
Social shares;
Reach;
Awareness.
All good numbers, and useful if that’s the goal of your marketing endeavors.
But something that’s primarily missing from these numbers is the main reason we got into marketing in the first place – customers.
S...
February 5, 2014
The Story of MyWay, YourWay, and BestWay
In a small town not far from here lived three businessmen: MyWay, YourWay, and BestWay.
All three were aware of each other – it was a smallish town, after all, and all three owned companies that used much of the local workforce for their employment needs – yet none of them had ever met.
This wasn’t because of conflicting schedules, or location, or any other normal business conflict – it just seemed that all three were living with a different mindset as to how you did things.
Because of this, all...
February 2, 2014
The Sunday Share: 10 Tips to Curate Content Like a Rock Star
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be sh...
January 27, 2014
Beautiful Content Curation with TwineSocial Social Hub
As content continues to lead the digital marketing charge for brands and content creators alike, one of the “side effects”, if you like, is the evolution in how content is being presented.
While blogging in text form remains popular, content creators are looking for newer, more impacting solutions. One such solution enjoying increased popularity are the rich media curation platforms. You just need to look at the success of Pinterest to see how collective images can tell a far richer story than...
January 26, 2014
The Sunday Share: Analyzing the Culture of Selfies
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be sh...
January 23, 2014
The Demand Metric 2014 Outlook Study: Highlights and Horizons
As a global marketing research and advisory firm with over 38,000 marketing professionals, CEOs and business owners using their services, Demand Metric is perfectly placed to gather the kind of insights and data few advisory firms have access to.
This can range from custom research studies (like the one shared here today), to a repository of business tools, templates and more to help businesses align their goals with the right data, strategy and technology.
It’s from this data that Clare Price,...
January 21, 2014
The Only Difference is Opportunity and Realization
Often in life, we look and compare to who and what we see, and believe we’ll never reach that plateau.
It could be a higher positioned job; a better seat at the game; a more exotic vacation; or a newer car in the drive.
We believe we’ll never reach that because clearly we’re not good enough to do so, otherwise we’d be there now, right?
Wrong.
The only difference is opportunity and realization. Opportunity can be overcome – the right moment, the right contact, the right decision.
Realization, thoug...
