Danny Brown's Blog, page 35

Creating and Curating an Experience Your Audience Will Remember

We like to be entertained. We enjoy storytellers that can transplant us into fantastical realms and take our imaginations on rides that we’d never usually imagine.

We like touchpoints. We feel more in tune with those that directly reach out to us and hold our hands; guide us; share their experience and involvement with something, and make us feel that we’re the only people that they’re talking to at that given time.

Simply put, we enjoy beingpart of the experience.

The best storytellers are that...

The Power of Glamour and the Upsell of Dreams

In an article from TIME magazine last year, Virginia Postrel writes aboutThe Twisted Allure of Jihadi Glory. While it features the outcry over the Rolling Stone cover featuring Boston bomber Dzokhar Tsarnaev, it poses a bigger picture question on the power of glamourization.

Postrel shares a quote from novelist Salman Rushdie, no stranger to controversy himself as the author of the 1988 novel, The Satanic Verses. Asked about what motivates suicide bombers, Rushdie’s answer is illuminating:

Terr...

Disruptors and the End of Digital: The Future of PR

There’s a lot of talk about where the future of PR lies. Much like its brethren marketing and, to a degree, advertising, PR is at a crucial juncture – where does the industry go to keep evolving and moving forward?

After all, despite the great work being carried out by forward-thinking professionals in the space, it’s clear the mainstream (you know, the people that really count) still seePR as a shady backwater mud hole. Even if out-of-date thinking skews the arguments put forward by those pe...

The Sunday Share: Why Great Marketers Must Be Great Skeptics

As a business resource, Slidesharestands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals. These include standard presentations, videos, multimedia and more.

Which brings us to this week’s Sunday Share.

Every week, I’ll be...

Is Your Marketing the PITS?

When I took my marketing degree back in 2001, part of the course was learning about theFour P’s of Marketing–Product, Price, PlaceandPromotion.

These terms have been the mainstay of marketing since the 1950′s, when Neil H. Borden published an article calledThe Concept of the Marketing Mix, although the actual phrase The Four P’s was coined by E. Jerome McCarthy in 1960.

Marketers have used the Four P’s to plan marketing campaigns, measure and gauge how well something will be received. Without...

Why the Human Story Will Always Beat Brand Storytelling

There’s a large movement at the minute for brands to “tell their story”, to enable them to be more approachable to customers. Communications pro Gini Dietrich does a great job of showing the strengths of storytelling for brands on her leading Spin Sucks blog.

There are some great examples of brands that win when they insert a more story-like feel to their ad or marketing campaigns. Take Apple and Google, for instance, as highlighted by the two videos below:

This post contains a video. If you c...

The Sunday Share: 22 Magnificent Mother’s Day Quotes

As a business resource, Slidesharestands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals. These include standard presentations, videos, multimedia and more.

Which brings us to this week’s Sunday Share.

Every week, I’ll be...

The Question of Context in Meaningless Data

One of the things marketers and brands alike are excited about at the moment is the potential of Big Data. This excitement is understandable – the ability to tap into previously unheard of sources of information about our customers is a very big thing indeed.

Whether the excitement being generated is fully warranted is another thing, though, especially given the fact that Big Data more than lives up to its name when it comes to the reality of using it effectively.

At a conference earlier this...

The Value and Meaning of Community In Marketing

This is a guest post from Tinu Abayomi-Paul.

When you hear the word “community”, even in the present context of social media and marketing, what comes to your mind?

Do you see faces of people you know, admire? People with common interests that you share? Or do you see nothing? Perhaps a faceless blob of usernames?

In the colloquial sense of the word, I belong to many communities, some of them overlapping. Yet it’s starting to worry me, this context of community when framed by the language of ma...

The Sunday Share: 4 Cool Things You Can Do With the New Twitter Profile

As a business resource, Slidesharestands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.

These include standard presentations, videos, multimedia and more.

Which brings us to this week’s Sunday Share.

Every week, I’ll be...