Danny Brown's Blog, page 34
June 30, 2014
The Future of Content Part 2: with Lisa Gerber
As content continues to become an ever-important staple for businesses of all shapes and sizes, I thought it’d be interesting to share some thoughts on what the future of content might look like.
However, instead ofsharing just my own thoughts, I wanted to bring you what the future of content looks like for some of the folks I look up to and respect in this space.
This mini-series will bring you some of the web’s most critical thinkers when it comes to content – hopefully you’ll enjoy read...
June 25, 2014
The Future of Content Part 1: with Clay Morgan
As content continues to become an ever-important staple for businesses of all shapes and sizes, I thought it’d be interesting to share some thoughts on what the future of content might look like.
However, instead ofsharing just my own thoughts, I wanted to bring you what the future of content looks like for some of the folks I look up to and respect in this space.
Starting today, this series will bring you some of the web’s most critical thinkers when it comes to content – hopefully you’ll...
June 19, 2014
Three Non-Business Books for Your Summer Reading
The other week, Gini Dietrichpublished a blog post sharing her summer reading list. Since Gini normally pinches my ideas (she does!!), I thought it’d be nice to turn the table and steal one of her ideas instead. 
While I’m a big reader of business books – especially ones that make you think versus those that just repeat the same stuff you could find anywhere – I also love to take time out and really dig into some good fiction / non-fiction, non-business books.
It’s been said that to reall...
June 17, 2014
How to Build the Trust You Need for an Engaged Community
This is a guest post by Martin Edwards.
Building an online community takes time.
You’ve worked hard, you’ve built a good-sized following, and the likes are growing nicely.
But something’s not right.
You post links to your content regularly and even pay for ads to keep the likes building.
But no one is visiting your sales pages.
Signups on the email list are sluggish.
You’re tweeting your heart out but no one seems to notice.
Why doesn’t your “community” seem to care about your brand?
What You Hav...
June 15, 2014
Here’s to You, Dads – Happy Father’s Day
To all the dads, dads-to-be and dads no longer with us – here’s to you. Thank you for all you do.
image: Paula Bailey
Here’s to You, Dads – Happy Father’s Day originally appeared on Danny Brown - Social Media Marketing and Influence Marketing Blog - all rights reserved.
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June 12, 2014
Endemic Cultures and Why We Need More Logical Indians
If you keep up with world news, you can’t help but have read (and hopefully been horrified by) the heartbreaking and anger-inducing stories coming out of India with regards the recent rapes and hangings of Indian women.
Last month, news broke (with accompanying graphic images) of two teenage cousins who were gang-raped and then hung from a nearby mango tree. Five men were arrested for the crime – but only after relatives of the girls refused to let their bodies be cut down until police in...
June 3, 2014
Six Easy Metrics to Measure an Influence Marketing Campaign
Measurement is one of social media’s key advantages over traditional marketing and advertising.
Prior to social media’s rise as an essential business solution, marketing campaigns were primarily through print, media including TV and radio, and direct mail. The use of flyers, posters, billboards and print editorials were the staple method of promotion, often complemented with radio spots or television ads.
The main problem with these methods is that it was difficult to pinpoint which ones were w...
May 31, 2014
It Makes Everything You Worry About So Pathetic
We worry about the smallest things.
We worry if our boss will like us. We worry if our colleagues will like us. We worry if our online “friends” will like us.
We worry.
But the truth of the matter is, we worry about the little things. We worry about peers; about colleagues; about promotions; about the little things.
Now to some of us, we may worry about big things. But, unless it’s life-changing, how big is that worry? Truly?
Want to see real worry? Here you go.
May 29, 2014
How Visual.ly Can Help You Measure Metrics That Matter
This is a guest post by Stew Langille.
Content marketing is mainstream. From infographics, articles, and videos to images, whitepapers, and web experiences, 90% of marketers now use content to build their brands and help achieve their business goals, according to the CMI.
Yet, fewer than half of marketers believe their content efforts are effective. That’s quite a large confidence gap, but one that is easily explained.
Despite its widespread adoption, content marketing remains a relatively new p...
May 27, 2014
The Dilution of Choice
What attracts you more – an image in a magazine or a 400-word text advertisement?
Do you prefer short blog posts or longer ones?
Do you watch short movies on YouTube, or longer?
Do you prefer a one-sheet menu or a multi-page one at a restaurant?
At a bar, is your preference for 100 bottles of liquor to choose from or a more specific collection?
We spend a lot of our lives making decisions on decisions. We look at multiple choices and then wonder if we picked the right one after all. Doubt creeps i...
