The Dilution of Choice

What attracts you more – an image in a magazine or a 400-word text advertisement?

Do you prefer short blog posts or longer ones?

Do you watch short movies on YouTube, or longer?

Do you prefer a one-sheet menu or a multi-page one at a restaurant?

At a bar, is your preference for 100 bottles of liquor to choose from or a more specific collection?

We spend a lot of our lives making decisions on decisions. We look at multiple choices and then wonder if we picked the right one after all. Doubt creeps i...