Danny Brown's Blog, page 36

How Ryan Cox Is Stepping Up to the Childhood Hunger Plate and How You Can Help

In December 2011, the Food Research and Action Center (FRAC) published a damning report on the impact rising food costs and lower income levels were having on healthy eating and malnutrition for schoolkids in the U.S.

The full 38-page study can be found here, but some of the key takeaways were:

In households where the annual income was less than $24,000, families suffered food hardship (the ability to provide food) 2.5 times more than households where the annual income was between $60,000 and...

We Don’t Need to Be More Human – We Just Need to Be People

You and I have opinions. We have favourite colours, favourite books, favourite actors.

We love the National Geographic Channel but don’t really understand the point of reality TV celebrities.

You and I like to talk. We tell each other about our favourite colours, the latest books we read, how The Empire Strikes Backwill always be the best Star Wars movie.

You and I like to hang out with folks like us. We get excited when we’re around people thatshare our opinionsand our passions. We light up wh...

The Sunday Share: The U.S. Gender Pay Gap, State by State

As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.

These include standard presentations, videos, multimedia and more.

Which brings us to this week’s Sunday Share.

Every week, I’ll be s...

Your Community is an Ecosystem – Embrace It

If you were to look at the definition of an ecosystem, you may find something along the lines of this:

An ecosystem is a community of living organisms (plants, animals and microbes) in conjunction with the nonliving components of their environment (things like air, water and mineral soil), interacting as a system. These biotic and abiotic components are regarded as linked together through nutrient cycles and energy flows. As ecosystems are defined by the network of interactions among organism...

An Introduction to Livefyre Sidenotes and Complementing Our Conversations Here

Since the early beta of the first version of Livefyre, the real-time comments system, I’ve been a huge fan. The potential was always huge, and this was proven time and time again with each update.

While there may have been times I switched Livefyre off and reverted to native WordPress comments, this was mainly due to a design and implementation hiccup with my redesigned theme, as opposed to anything wrong with Livefyre itself.

It’s why their service was installed again with my latest design, a...

Why You Might Want to Unsubscribe From This Blog

For the last six years or so, this blog has shared content that’s been focused on marketing, social media, influence and data. It’s been a collection of topics that have interested me and hopefully raised interest in you to dig beyond the usual social media-driven content.

And while these topics (mostly) still interest me, they don’t drive as much passion in me as they used to.

As I wrote three years ago,there’s only so much you can produce without repeating what’s already out there; three yea...

Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI

There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Not true.

Nor is social media only good for measuring an increase in brand awareness, although that’s definitely a measurement gauge.

The fact is, social media can offer some of the best metrics for measuring your ROI. All you need to do is set your success guides—what you want to achieve and how long you want to spend achieving it—then measure your results against that.

Here are six si...

The Problem With Making Grandiose Statements

There’s a popular method of content creation, centred around making grandiose statements.

These statements, and the blog posts around them, can range from the usual war cries of being more human in business, to posts on transparency and authenticity on the web, to how an “industry” – for want of a better term – like social media needs its proponents to apologize for all their wrong-doing.

While the messaging of these types of posts may mean well, they only truly mean well if they come with no...

The Sunday Share: The Future of PR Isn’t Tomorrow, It’s Now

As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.

These include standard presentations, videos, multimedia and more.

Which brings us to this week’s Sunday Share.

Every week, I’ll be s...

Remember When We Just Hit Publish?

Remember the good old days of blogging? Come up with something to say, write it down, hit Publish, and onto the next piece whenever that came to mind.

Now we have to worry about content authority, author rank, Hummingbird, content overkill, content optimization, etc, etc.

It seems we spend so much time worrying on the presentation, we lose track of the real reason we blog -love.

Love for the content; love for the experience; love for the audience; love for thereason to publish.

Sometimes we need...