Disruptors and the End of Digital: The Future of PR

There’s a lot of talk about where the future of PR lies. Much like its brethren marketing and, to a degree, advertising, PR is at a crucial juncture – where does the industry go to keep evolving and moving forward?

After all, despite the great work being carried out by forward-thinking professionals in the space, it’s clear the mainstream (you know, the people that really count) still seePR as a shady backwater mud hole. Even if out-of-date thinking skews the arguments put forward by those pe...