How Readz is Aiming to Take Content Marketing to the Next Level

Mention the term “content marketing” and, for the most part, you’ll probably think of three things – web content, social content (tweets, Facebook updates, Google+ posts, etc), and good old fashioned blog posts.

You can also add video marketing and white papers into the mix. All things considered, content marketing has been the word on pretty much every marketer’s lips for the last 12-18 months.

The problem is, once you move away from the type of rich content found on blogs (written, spoken or...