Danny Brown's Blog, page 41

7 Ways to Run an Unsuccessful Mobile Email Campaign

This is a guest post by Matt Zajechowski.

Mobile gadgets are the preferred media for opening email and responding to mobile marketing. That’s true across demographics, but especially among the youth set known as Millennials and Generation Y.

As revealed in the infographic below from our clientReachmail, among the general population, 75 percent are using smartphones regularly to manage email. Millennials’ use of iPhones, Android phones and iPads to scour daily mail is as high as 80 percent.

Most...

PR Agencies Need to Understand the Digital Communication Laws

This morning, I received an email from Toronto-based PR agencyParadigm PRabout a new partnership between NBA Canada and Foot Locker Canada.

I’m guessing the agency’s client is NBA Canada, since they offered an interview with Dan MacKenzie (although the email spelled it MacKenize), VP and General Manager of NBA Canada, to discuss the partnership.

Unfortunately, what stood out for me was not the chat opportunity, but the complete lack of any kind of Unsubscribe option at the end of the email. Bel...

The Sunday Share: 50 Content Marketing Predictions for 2014

As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.

These include standard presentations, videos, multimedia and more.

Which brings us to this week’s Sunday Share.

Every week, I’ll be sh...

Influence Marketing Vendors Are Letting Influencers and Clients Down

Back in 2009, social media was just starting to become popular for marketers and brands to work with social media power users to promote their services and products.

Companies like IZEA saw an opportunity to attract people with large social followings or blog subscribers, and offer them money or free products for access to their audience.

Suddenly, Twitter was awash with tweets that were essentially ads, and blogs were rife with content that had been paid for. The problem was, no-one knew this...

The Sunday Share: Privacy Is An Illusion and You’re All Losers

As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.

These include standard presentations, videos, multimedia and more.

Which brings us to this week’s Sunday Share.

Every week, I’ll be sh...

Why We Need to Take a Stand for Our Privacy

Over the weekend, I posted this status update on my Facebook profile.

Every day it seems I read a new privacy concern regarding Facebook.

From the Messenger App recording audio and video without your knowledge, to Facebook always resetting your Privacy settings to the default Public setting whenever an update goes through, to people appearing in Sponsored Ads without permission – it’s becoming equally tiring and concerning.

While I get the “You’re the product if you don’t pay” argument, I would...

Does Influence Marketing Have a Future?

Earlier this year, Forbes published an article entitled Who Are the Top 50 Social Media Power Influencers, 2013? by Haydn Shaughnessy. It followed similar posts by Shaughnessy on The Top 20 Women Social Media Influencers, also on Forbes, and a similar Top 50 list 12 months earlier.

The article soon came under fire from certain areas of the web, including Mark Schaefer’s Grow blog and Jure Klepic of the Huffington Post. Additionally, there were numerous conversations across the web on the Forbe...

Because You Need To

A lot of questions often get the same answer.

Why do I need to be on social media?Because you need to.

Why do I need to blog?Because you need to.

Why do I need to make videos as a promotional tool?Because you need to.

The funny thing is,because you need tois often mistaken forbecause I have no idea what the right strategy is for you.

Might want to keep that in mind the next time someone tells you because you need to.

image: LEOL30

Because You Need To originally appeared on Danny Brown - Social Media...

The Sunday Share: Marketers, Say Goodbye to the Campaign Calendar

As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.

These include standard presentations, videos, multimedia and more.

Which brings us to this week’s Sunday Share.

Every week, I’ll be sh...

How to Optimize Your Blog for Faster Loading in Three Easy Steps

Recently I’ve shared why your site needs to be ready for mobile, both for visitors in general as well as potential customers (not to mention how Google is calling foul on sites that don’t offer an optimized mobile experience).

However, while mobile is important, just as important is the user experience when it comes to load time of your site, whether that’s a business site or a blog like this.

While Google hasn’t come out directly and said they will penalize low performance sites when it comes...